Google Video on Hiring an SEO Marketing Agency

Google Video on Hiring an SEO Marketing Agency

There is no denying that SEO marketing can be a high return investment for a business because so many people are turning to Google when searching for a specific product or service, nearby store, or place to eat.  However, SEO marketing can be rather complex and it takes a deep knowledge of good SEO strategies as well as the best practices suggested by Google to implement an effective internet marketing campaign.  For many businesses, it is simply not cost effective to commit staff and resources to learning the intricacies of SEO and constantly maintaining their website to sustain rankings and web position.  Therefore, many companies opt to hire an internet marketing agency to provide SEO services.  An SEO service provider and Google Partner like Proceed Innovative has the experience and knowledge of the best SEO practices as recommended by Google to help businesses improve their online presence and ROI of their website. Hiring an SEO service provider should not be taken lightly because the agency will be integral to your success.  You should be able to trust that any SEO marketing agency that you hire will take the time to understand your business and provide suggestions that will improve your bottom line based on a successful internet marketing campaign that achieves your desired goals.  In short, you want an SEO service provider that is passionate about your success as a business and not just worried about boosting the rankings of your website.  Google recently put out a video called “How to Hire an SEO” in which Maile Ohye, the Developer Programs Tech Lead, describes several steps that companies should...
SEO Software vs. SEO Agency

SEO Software vs. SEO Agency

When planning a digital marketing strategy for your company, it is important to make informed decisions in order to get the most for your money. SEO software and SEO agencies are both very important when it comes to marketing your business online, but which one is more effective? There are 2 SEO (search engine optimization) approaches: manual SEO and automated SEO. Manual SEO means individually picking and choosing what strategies to apply to your business to direct more traffic to your website. Automated SEO allows you to choose a pre-programmed marketing strategy offered by the SEO software. Manual / In-House SEO Manual SEO puts 100% control in your hands. You are able to check how well your strategy is working as well as make changes and test different marketing tools. However, manual SEO is not as easy as it sounds. It takes time to become properly trained in the most effective SEO techniques and even SEO experts have to constantly pursue learning and growth. For large websites, manual SEO is not only time consuming, but also costs a lot of money. Automated SEO Software On the other hand, automated SEO is cheaper, faster, and will save you money! You can see how the selected programs are working for you and you can easily compare your site to your competitors. Automated SEO will save you hours of time that you would have spent on manual SEO. However, one of the major issues with SEO software is that it is generally focused on the quantity of consumers reached rather than the quality. Instead of reaching customers that are actually interested in...