Assisting Hands Home Care - The Villages

Assisting Hands Home Care – The Villages : Case Study

Assisting Hands Home Care – The Villages partnered with Proceed Innovative in August 2023 with the goal of increasing online visibility, improving organic search performance, and driving higher-quality engagement from local families searching for in-home care services.

Since the start of the partnership, the website has experienced sustained, exponential growth across traffic, organic discovery, and user engagement.

The Challenge

Operating in a competitive senior care market, Assisting Hands Home Care – The Villages needed to:

  • Increase local search visibility

  • Attract more qualified visitors through organic search

  • Improve engagement and relevance for users researching care options

  • Build long-term growth without relying solely on paid advertising

The Strategy

Proceed Innovative implemented a long-term, SEO-first growth strategy focused on:

  • Local SEO optimization to improve discovery in The Villages and surrounding areas

  • Content enhancements aligned with search intent and family decision-making behavior

  • Technical SEO improvements to support crawlability and performance

  • Ongoing optimization based on engagement and organic growth trends

The strategy prioritized sustainable organic growth and user experience over short-term traffic spikes.

graph showing website traffic grow

Organic Session
+5,296%
Engagement Time
+36.72%
New Users
+5,301.03%

  • Total Sessions increased by 3,712.47%
    Website traffic grew more than 35-fold compared to the initial baseline period, reflecting a substantial increase in overall visibility and demand.

  • Organic Sessions increased by 5,296%
    Organic search traffic grew more than 50 times, indicating a major improvement in search presence and discoverability for local care-related queries.

  • Average Engagement Time increased by 36.72%
    Visitors are spending significantly more time on the site, demonstrating stronger content relevance and higher-quality user experiences.

  • New Users increased by 5,301.03%
    First-time visitors grew more than 50 times, highlighting strong gains in local reach and organic discovery since the partnership began.

Assisting Hands Home Care - The Villages

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If you’re looking to generate qualified leads, increase local visibility, and turn ad spend into measurable results, Proceed Innovative can help you build and manage campaigns that perform.

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