by Proceed Innovative | Jan 21, 2021 | Blog, Content Marketing, SEO, Web Design
The internet has provided a more level playing field for small and mid-sized businesses to compete for visitors and leads with larger companies. Building a solid website for your business is a good start, but a website alone is not enough to get attention and generate leads. Even the best designed websites are largely ineffective if they are not supported with an effective digital marketing strategy. When designing and building a new website, it is important to create your digital marketing plan first for two reasons. The first reason is that having a clear marketing strategy will help you make better design and content decisions when building the website, and the second reason is to consistently generate traffic and leads after the website is launched. View your website as an integral part of your digital marketing strategy and ensure that it is designed to help meet your marketing goals. In this guide, we will discuss what should go into your digital marketing strategy to help you before and after your website is launched. If your business is ready to launch a new website, you should also turn to professionals to help. Proceed Innovative is a digital marketing agency that provides SEO web design and ongoing digital marketing services. We can help you devise an online marketing strategy based on your specific goals and design and build your website with SEO principles in mind. Digital Marketing Strategy: Before the Web Design Before you begin building a website, it is important for your business to create a digital marketing strategy. The strategy should be based on your main marketing goals, whether...
by Proceed Innovative | Jul 20, 2020 | Blog, SEO, Web Design
The real estate industry, admittedly, is a cut-throat one. The competition is fierce and realtors must make a good first impression to land clients. This is where digital marketing can come into play. As the world transitions to online communication, digital marketing can help direct realtors towards success. 1. Email Campaign The email campaign continues to be a valuable tool in connecting with new customers and staying relevant to old customers. A good email campaign will funnel potential new leads through predetermined actions based on previous engagements with you and their buyer profile. As Smart Insights reported, the real estate business has an average email open rate of about 27%, with a click-through of 3%. But these stats could increase the more relevant the content is to a customer. 2. Build a User-friendly Optimized Website Have you ever tried opening up a site only to close it immediately because the layout is giving you a headache or it’s taking forever to load? This is a rampant issue among realtor websites considering their sites are full of photos, videos, and links. Developing a user-friendly realtor site can be a nightmare but if done right it can significantly boost traffic and conversion. With the help of a professional website developer and a good grasp of what your client is looking for, you can create a responsive site visitors will respond positively to. Don’t forget to optimize your website. If search engines cannot find your site, it is highly unlikely your prospective customers will be able to either. 3. Pay-per-click Advertising Also referred to as PPC, this is an...
by Proceed Innovative | Jun 16, 2020 | Blog, SEO, Web Design
Proceed Innovative has had the pleasure of working with Northwest Compass to optimize their website with a sleek design and clear navigation. Our team volunteered to take on this project to help the Chicagoland community respond to the novel coronavirus pandemic. Who is Northwest Compass? Northwest Compass is a non-profit organization providing emergency and educational services for anyone vulnerable or in crisis. They deliver services to those in need by building community partnerships, following their core values. Their core values include: Cultural competency Organizational partnerships Mutually agreeable goals Program excellence Accountability Suspending judgment and demonstrating empathy Solution focused-motivational interviewing After identifying the mission and core values of your non-profit organization, they should be reflected on your website. The company’s promise is the first step to communicating with the audience, then showing the hard work behind it. This is where web design comes in, a great opportunity to visually showcase your work. Web design is an unspoken language, which tells your audience about who you are. The two main goals are to make your website appealing and easy to navigate. Here are some SEO tips: 1. Making your website appealing. Trust and Professionalism Creating a website can be the first step to an online presence, yet optimization is a constant task that may be hard to continuously manage. It is important to integrate core values into a clear design. You should also stay consistent with your mission to have a positive brand perception. Consistency is the key to building trust and exemplifying professionalism with your audience. Northwest Compass is clear and concise with information an online visitor may need. Keep...
by Proceed Innovative | Jun 5, 2020 | Blog, Web Design
You’re probably wondering why, despite seemingly positive optimization results in the form of increased traffic to your website, your sales aren’t anywhere near where you want them to be. In all likelihood, it has something to do with your web design. Web design does more than just make a website look good. It can also influence visitors to provide you leads and eventually, those much-desired conversions, which could come in the form of a filled contact form, a newsletter subscription, and of course, sales of your product or service. So how can you tweak your web design in a way that will increase your chances of driving sales to your business? Here are some tips. Shorten the contact form Your contact form is your website’s primary lead generation tool. When it asks for too much information, it becomes a long one, and no one really likes or has the time filling in lengthy forms. If possible, ask only for the names, email addresses, and zip codes of your visitors. With such a short contact form, users will be more likely to fill it out willingly. Use a bit of color psychology Have you ever noticed how stores holding clearance sales almost always use red for its billboards and other marketing materials? Red is good at creating a sense of urgency. Other colors also appeal to certain demographics. So take a closer look at your target market and try to use colors on your website that may elicit a positive response from them. Put your call-to-action (CTA) button somewhere prominent It’s your CTA or call-to-action button that people have to...
by Proceed Innovative | Jan 23, 2020 | Blog, SEO, Web Design
Getting good traffic to your website is not easy to do. It takes effective technical SEO strategies and website promotion to get your website to rank well in the search engine results pages (SERPs) and help attract more relevant traffic. Once you start getting good traffic to your website, you will want to make sure that visitors will stay and further explore your site. One of the best ways to reduce your bounce rate and keep users exploring your site is with good website navigation. The website navigation is the means by which visitors to your site move between the internal pages. If the navigation is clear and easy to use, visitors will find more pages within your website, including your products and services pages, which will help increase your conversion rate. If the navigation of your website is confusing or is not functioning properly, then visitors will quickly leave your site. Ensuring that your website has good, functional navigation is important because it increases the user-friendliness of your website and helps search engines like Google crawl your entire site. In this guide, we will discuss the best ways to improve the navigation of your website to help your visitors seamlessly move between the internal pages. Understanding Website Navigation In order to improve the navigation of your website, you must understand what website navigation is and what it is supposed to accomplish. Website navigation refers to the links that connect the pages within your website. It is with these links that users move between your internal pages to find all the pages within your website. Navigation links are commonly...
