Website Redesign – SEO Tips to Get the Best ROI for Your Website

Website Redesign – SEO Tips to Get the Best ROI for Your Website

Your company’s website is often what introduces your potential customers to your brand and your products or services.  When people need a particular product or service, they will get on Google, usually from a mobile device, and search for the product or service, visiting the first several websites that appear in the search engine results pages (SERPs).  This makes it important for your website to deliver on several fronts: rank on the first page of Google; have a modern design, fast loading time, high usability, and most importantly, mobile responsiveness. If your company’s website has an outdated design in appearance and/ or functionality, you should consider updating the website design.  Users will bounce from a website quickly if the navigation is confusing, if it loads slowly, or if it does not display properly on mobile devices.  Having a smooth, functional website design is crucial for retaining organic traffic that comes in through searches for your products and services. When updating the design of your website, you need to plan the design with search engine optimization (SEO) principles in mind.  Redesigning your website is much more than a cosmetic undertaking, the changes you make to your website must be SEO friendly to retain or improve your rankings in the SERPs. Implementing changes in the design and functionality of your website can undo the progress your website has made from an SEO standpoint.  Your website has been crawled and indexed by Google to appear in the SERPs and if you make changes to the design of your website that override the infrastructure, internal links, or content, this could hurt your SEO...
Mobile and Organic Search Market Share Growth – Q4 2018

Mobile and Organic Search Market Share Growth – Q4 2018

The organic and mobile search market data for quarter 4 of 2018 reaffirms what digital marketers have been preaching for the last several years.  Effective search engine optimization (SEO) strategies, especially strategies that involve mobile friendly SEO and mobile responsive web designs, are of paramount importance for driving more traffic to your website.  The number of online searches done on mobile devices has grown each year since it surpassed desktop searches in October of 2016 and Google continues to account for the largest share of overall organic and mobile searches by far. In Merkle’s Digital Marketing Report for Q4 2018, the data shows that Google accounted for 93 percent of all organic searches in the U.S. and 96 percent of all organic mobile searches.  Both figures are an increase from Q4 of 2017.  With such a high share of internet users turning to Google for their searches, especially on mobile devices, it is important for businesses and digital marketers to focus on optimizing their website for Google’s search engine results pages (SERPs) and ensuring that it is mobile friendly.  If your website is not optimized for mobile search, you will quickly be left behind. In this guide, we will cover the importance of optimizing your website for organic search, especially for mobile devices.  Your website needs to be well optimized and have a mobile responsive web design so that it displays properly for the growing number of users doing online searches on their mobile devices.  If your website is not optimized for mobile searches, you can enlist the help of a digital marketing agency like Proceed Innovative and their...
2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured snippets, SEO agencies have been competing to get as many as possible and companies are left wondering why. Why focus on being the first to answer a user’s question? The purpose of this article is to explain just that: what is a featured snippet and why your brand should focus on earning a featured snippet. What is a Featured Snippet? From Google: “When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.” A snippet of the article is extracted from the article and bolded, along with the article’s title and URL.  See an example of a featured snippet from a Chicago moving company website answering the query “disadvantages of living in a big city”: There are different types of featured snippets: Paragraph List Table Depending on the user’s query, any type of featured snippet can be shown; however, paragraph snippets are the most common, appearing 82% of the time, according to Search Engine Watch. What Are the Benefits of a Featured Snippet So you are familiar with Google’s featured snippets, but why do bloggers and publishers work so hard to get them? Here...
The Pros of Combining SEO & PPC and Working with a Google Partner

The Pros of Combining SEO & PPC and Working with a Google Partner

With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital marketing strategies available is not an easy task, and there is no single right answer for every business. Even so, by focusing efforts on the point of highest visibility, one can improve their chances of success. With just about 90% of the global search engine market share, Google is THE place to drive online visibility for your business. Because of Google’s never-ending quest for SERP perfection, developing digital marketing campaigns that combine SEO with PPC is not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities. Let’s first review what SEO and PPC are, and how they factor into online visibility. What is SEO? SEO, short for Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results. With SEO, a website is ranked organically as a result of many factors, including: Keywords Link-building Content quality Website & mobile optimization Social media HTML formatting What is PPC? PPC (pay-per-click) advertising enables you to purchase ads directly that are placed at the top of a search engine result page (SERP). PPC ads are always listed above the organic search results and marked in a way that users know they are paid. Basically, you pay for every click on your ad. The larger...