Best Ways to Optimize Your Website for Google Discover

Best Ways to Optimize Your Website for Google Discover

There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results.  The search engine giant has been the main search engine used by people browsing the internet for nearly two decades which is why marketing departments and digital marketing agencies focus their attention on getting good rankings and appearing high within the Google search engine results pages (SERPs). Over the years, Google has introduced and updated many tools that are crucial for digital marketers trying to improve their rankings and visibility on Google.  Tools such as Adwords, Google Analytics, and Google My Business are heavily used to track and improve the performance of websites and the online presence of businesses.  Google always strives to improve the experience of marketers with new tools and best practices, while focusing on improving the user experience.  One tool that Google has introduced to improve the experience of mobile users that is often ignored by digital marketers is Google Discover. Google works to create the best user experience by analyzing data gathered from its users to create a unique experience based on their behaviors and search habits.  Google Discover is a personal feed available on mobile devices that shows users content related to their previous searches and interests without performing a search.  Links on Google Discover have been shown to get good traffic and high click through rates (CTRs) as this software is highly optimized. Though much of the content on Google Discover is based on the hobbies and interests of individual users, brands can also appear within these...
Proceed Innovative Helps Northwest Compass with Website Updates

Proceed Innovative Helps Northwest Compass with Website Updates

Proceed Innovative has had the pleasure of working with Northwest Compass to optimize their website with a sleek design and clear navigation. Our team volunteered to take on this project to help the Chicagoland community respond to the novel coronavirus pandemic. Who is Northwest Compass? Northwest Compass is a non-profit organization providing emergency and educational services for anyone vulnerable or in crisis. They deliver services to those in need by building community partnerships, following their core values. Their core values include: Cultural competency Organizational partnerships Mutually agreeable goals Program excellence Accountability Suspending judgment and demonstrating empathy Solution focused-motivational interviewing After identifying the mission and core values of your non-profit organization, they should be reflected on your website. The company’s promise is the first step to communicating with the audience, then showing the hard work behind it. This is where web design comes in, a great opportunity to visually showcase your work. Web design is an unspoken language, which tells your audience about who you are. The two main goals are to make your website appealing and easy to navigate. Here are some SEO tips: 1. Making your website appealing. Trust and Professionalism Creating a website can be the first step to an online presence, yet optimization is a constant task that may be hard to continuously manage. It is important to integrate core values into a clear design. You should also stay consistent with your mission to have a positive brand perception. Consistency is the key to building trust and exemplifying professionalism with your audience. Northwest Compass is clear and concise with information an online visitor may need. Keep...
The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

There is no denying that the COVID-19 pandemic has drastically changed the world.  Just about every area of life has been impacted and many different businesses are currently closed as the U.S. is under stay at home orders to help prevent the spread of the virus.  Small businesses especially have been feeling the impact of the stay at home orders as many companies have lost business and this reduction in revenue has forced some to go out of business. The situation created by the pandemic is unprecedented in our lifetimes and there is no consensus on how small businesses should react to stay in business.  One thing is for sure, the current pandemic has changed consumer behaviors and made many traditional means of marketing at least temporarily obsolete.  For small businesses to survive during the pandemic, they need to adjust their marketing approach.  The worst thing a small business can do is try to wait out the storm and hope things return to normal.  As of right now, no one knows when the world will return to normal or if the world will return to what was considered normal before the pandemic. While the nature of this pandemic is unprecedented in our lifetimes (the last serious pandemic was the Spanish Flu Pandemic in 1918), it is not unprecedented for businesses to deal with outside factors that force them to change the way they do business.  Companies should view this pandemic as an opportunity to adjust their message to their audience and change their marketing approach to connect with their audience during this pandemic.  Businesses that do not adjust to...
Creative Link Building Strategies To Boost Your SEO

Creative Link Building Strategies To Boost Your SEO

Building backlinks is a great way to improve your SEO rankings. But with so many backlinking strategies available, it can be challenging to get started. That’s why I recommend you only focus on three link building strategies at once. To help you out, I’m going to go through the three easiest ways to build links via: Testimonials Resource Pages Blog Comments I’ll dive into what they are and how you can get started. But before we jump into these strategies let’s look at what link building is first! What Is Link Building? Link Building is the process of acquiring links that point back to your website. Each link pointing to your site functions as a vote of confidence. This sends a signal to the search engines that your content is good. The more high-quality backlinks you have, the higher your website can rank. Link building is necessary if you want to rank at the top of the SERPs. When combined with on-page SEO, link building can propel unknown and obscure sites to the highest positions on Google.   Testimonial Link Building This is a strategy that consists of having your positive comments/experiences with a company, featured on their website. It’s like free advertising for the company and a great way to build your backlinks. For example: I wrote Surfer SEO a testimonial and received a homepage backlink for a company with a Domain Rating of 61. In addition to backlinks, testimonial link building can also: Generate authority for your brand Give you the opportunity to build lasting relationships Give you homepage links   How To Build Testimonial Backlinks Below...
Is Your Website Up to Date? SEO Audit 2020

Is Your Website Up to Date? SEO Audit 2020

Consumers search for everything online whether they are looking for specific products, a service to be performed, or a place to eat.  This makes a business’s website extremely important as this is often a consumer’s first introduction to a company.  It is one thing to create a visually appealing, user-friendly website that contains valuable information, but it is quite another to have your website perform well from an SEO (Search Engine Optimization) standpoint so that users will find and visit your website. High performing websites that are well-optimized and appear high in search engine results pages (SERPs) will attract more traffic and leads which can lead to high conversion rates and an increase in revenue.  This makes the SEO performance of your website very important for your bottom line.  Even if your website is performing well in the rankings and getting good traffic, you cannot simply let it be.  Changes in search engine algorithms and the improvement of your competitors’ websites can bump your website from its top positions in Google. The best ways to ensure that your website is well presented on Google and other search engines is to constantly monitor its performance and schedule an SEO audit.  SEO audits of your website should be done at least once per year and a good time to remember to do them is at the end of each year. So as 2020 approaches, it is time to review your website’s strengths and weaknesses, fix all SEO and marketing issues, and build up a new marketing and SEO strategy for the new year.  This guide will help you do an SEO...