The Cost of Local SEO

The Cost of Local SEO

In 2019, it is more important than ever for your company to be found online to help generate traffic and grow your business.  This is especially true if you have a brick and mortar location that primarily sells products or provides services for your local area.  If your business does not appear in the search engine results pages (SERPs) when people within your service area search for your products and services, they will most likely go to a competitor. One decision that businesses must make when it comes to their marketing efforts is how much to spend on local search engine optimization (SEO). It takes more than a great website to get online leads in your local area, you need to rank well in Google and build authority to be seen before your competitors. An effective local SEO strategy should consist of several facets that work together to improve the rankings of your website, establish your authority in your industry, and ultimately drive more traffic for an increase in sales leads.  Many businesses may wonder, how much should we spend on our local SEO? The amount of money your company should invest in local SEO depends on many factors, including your marketing goals, your competition, and the scope of the overall marketing strategy.  In this guide, we will breakdown the factors that will determine the cost of your local SEO campaign, as well as the different strategies and their estimated cost that you can use for your overall campaign. Is Local SEO Important? Local SEO is extremely important for businesses that serve a local customer base.  If your business...
Voice Search: SEO Tips for Local Businesses

Voice Search: SEO Tips for Local Businesses

Experts in the field of SEO and internet marketing have been saying this for the past couple of years; voice search is quickly growing and becoming the main way that people search online.  In fact, 72% of people who own devices with voice user interfaces (VUIs) are already using these devices each day for voice searches.  These devices make it very easy to quickly search for anything online, including products and services from local businesses. In 2016, Google CEO Sundar Pichai said that 20% of all Google search queries are done with voice search.  ComScore predicts that as much as 50% of online searches will be done with voice search by 2020. Voice search has not yet overtaken traditional search, but its growing prevalence has changed the way that people search online.  It is very important for local businesses to understand how voice search is changing how people look for businesses online so they can optimize their website and marketing strategies to attract more traffic from those using voice search. In this guide, you will learn more about voice search habits and the VUIs that people use for voice search, as well as how to optimize local SEO strategies to put your business in the best position to succeed in the changing landscape of online search. Identifying the Opportunity The majority of voice searches are done on mobile devices which makes them local in nature.  This is very important for businesses to understand if they are trying to attract a local audience.  However, it is also important for business to note how voice search has expanded beyond local mobile...
Content Marketing Tips for Local Businesses

Content Marketing Tips for Local Businesses

In the ever-changing world of SEO, marketers have been dividing their ranking strategies, focusing on either general or local searches. For local businesses in this situation, it’s hard to determine what kinds of content will drive customers to their door. So, often they are left dumbfounded with this question, “Can content marketing benefit my local business?” The answer is, yes, it can! This article will discuss and provide content marketing tips on the following: What topics to focus on with content marketing for local businesses How content marketing can improve rankings, engagement, and conversions How to be efficient with a smaller budget and direct customers to your location So here’s how to kill it with content marketing for your local business. Why Local Businesses Need Blogs and What They Should Focus On There was a recent study that was conducted by BrightLocal, reporting that 68 percent of local businesses should still have a blog in 2018. While the study still included over half of all local businesses, this number differs substantially from the research reported from Search Engine Land, saying that 98 percent of respondents believed in updating their blogs at least once per month. But what constitutes a blog is different now than it was back then. It’s no longer a bunch of random articles pushed into the corner of a website in hopes to bring in traffic. Local businesses still need blogs, yes, but choosing the right content is vital if they want to attract customers to their locations. Common mistakes made with local business blogging would be: A restaurant replacing their 20-year-old oven A retail store...
How to Grow Your Local Business with Online Marketing

How to Grow Your Local Business with Online Marketing

In recent Google presentation, the search engine giant had demonstrated how businesses who serve their customers locally can grow their online presence. They did this in honor of National Small Business Week, teaching small companies how they can grow online and make the most of their advertising budget. But they before they began, they wanted to mention one thing. For the businesses who are in contact with Google’s trusted partners, such as Proceed Innovative, they can rely on them to answer any of their questions. As a Google-certified internet marketing agency, you can depend on our professionals to help you grow your business online. Whether it’s optimizing your website, Google My Business listing, or AdWords campaign, you can count on us to deliver results that can make your business thrive. The Importance of Establishing a Strong Online Presence The first Google presenter, Jessie Hochhalter, had discussed the importance of establishing a strong online presence and discussing the key search trends that customers are making today. First, she explained that Google meets with small businesses throughout the year, gathering information about: What makes these businesses unique What challenges they are facing How they are dealing with these challenges In response, Google is always looking for new ways to help businesses solve these challenges while helping them to connect with their local customers. So they provided some insights on these search trends and discussed how they can take action from these searches. The screenshot below shows the agenda of the Google local business presentation: 1. Local Landscape Whether you provide a service online or are trying to drive customers to your...
Google Possum Algorithm Update and its Effects on Local SEO

Google Possum Algorithm Update and its Effects on Local SEO

On September 1, 2016, Google launched an algorithm update that has affected local search and the appearance of Google business listings in the search results.  According to Joy Hawkins of Search Engine Land, the new Google update seems to mostly affect the ranking of the 3-pack and Google local results, or the results that appear from Google Maps.  Hawkins speculates that the purpose of the Possum update is to provide more variety to local search results and keep spam out of the rankings.  The local search filter was updated to filter out similar businesses as well so that users do not get several results from the same business when doing a particular search. The following are specific effects that the Possum algorithm update has had on Google business listings and local search results.  Call the SEO experts of Proceed Innovative at (800) 933-2402 to answer any further questions you have about how the Possum update will affect your business listings. Businesses with an address outside of the main city that they market experienced an increase in the rankings. It has long been a problem in local SEO that if a business has a physical address that is technically outside the main city they market to, that business will have a difficult time getting ranked for keywords with the name of the city.  Since the Possum update, businesses in this situation have experienced a boost in local rankings.  Google seems to be taking a more nuanced look at their local business listings, making it easier for companies with addresses outside their city limits to rank for keywords that include the...