7 Ways Realtors Get Leads from Digital Marketing

7 Ways Realtors Get Leads from Digital Marketing

The real estate industry, admittedly, is a cut-throat one. The competition is fierce and realtors must make a good first impression to land clients. This is where digital marketing can come into play. As the world transitions to online communication, digital marketing can help direct realtors towards success.   1. Email Campaign The email campaign continues to be a valuable tool in connecting with new customers and staying relevant to old customers. A good email campaign will funnel potential new leads through predetermined actions based on previous engagements with you and their buyer profile. As Smart Insights reported, the real estate business has an average email open rate of about 27%, with a click-through of 3%. But these stats could increase the more relevant the content is to a customer.   2. Build a User-friendly Optimized Website Have you ever tried opening up a site only to close it immediately because the layout is giving you a headache or it’s taking forever to load? This is a rampant issue among realtor websites considering their sites are full of photos, videos, and links. Developing a user-friendly realtor site can be a nightmare but if done right it can significantly boost traffic and conversion. With the help of a professional website developer and a good grasp of what your client is looking for, you can create a responsive site visitors will respond positively to. Don’t forget to optimize your website. If search engines cannot find your site, it is highly unlikely your prospective customers will be able to either.   3. Pay-per-click Advertising Also referred to as PPC, this is an...
How to Generate Quality Leads for Disaster Restoration Companies and Contractors

How to Generate Quality Leads for Disaster Restoration Companies and Contractors

Generating quality leads is difficult for many contractors. It takes time and dedication to generate relevant leads, and if your business does not generate leads effectively, you could lose out on high paying jobs to your competitors. The most effective way to generate quality leads for your business is through online marketing. More people search online for contracting services than through other means, especially if they need emergency contracting services like disaster restoration. A solid online marketing strategy will help your business capture quality leads which will increase your conversion rate and improve your ROI. When forming an online marketing plan for lead generation, make sure you follow these 4 steps: Optimize your website: Your website is often what first introduces your brand to potential customers. You must make sure your website is mobile friendly, loads quickly, has clear call to actions, and updated, relevant content. Take advantage of online profiles: Businesses can easily increase their online reach through social media profiles like Facebook and Google My Business listings. These platforms can easily connect you directly to potential customers, and they are free to use. Convert your leads: Effective contractor lead generation will bring potential customers to you, but it is up to you and your staff to convert the lead into a job. Make sure your business has established specific steps for your staff to reach out to potential damage restoration leads and follow up within a reasonable timeframe. Email marketing: Email marketing is a great way to retain your customers. Make sure your emails contain valuable information for your customers, including tips, new services, deals, and videos,...
How Lead Generation Helps Expand your Business

How Lead Generation Helps Expand your Business

One thing that has not changed about running a business is that you need to generate leads and attract new customers to succeed. However, the most effective ways to generate leads have changed significantly over time. There are many ways businesses and contractors can generate leads, including through traditional means of advertising, such as newspaper ads, radio and TV commercials, networking at tradeshows and events, effective digital marketing, and online advertising. Lead generation through digital marketing has become the most effective method as more people than ever are starting their search for products and services online. This means that if you do not have an online presence, you can miss out on a lot of good leads to your competitors. Generating Quality Leads Effectively generating quality leads online can be time consuming and difficult for businesses, especially if they do not have a dedicated marketing department. It takes a certain level of expertise with digital marketing to consistently generate good leads that will lead to conversions. If businesses and contractors want quality leads, they can work with a professional that provides lead generation to connect them directly with potential customers. By working with a professional that can generate contractor leads, you can increase your client or customer base, which can help expand your business. This will also allow your company to focus on your business operations so you can better serve your customers. How Lead Generation Works Digital marketing agencies that specialize in lead generation usually focus on a specific industry or type of business, such as contractors or disaster restoration professionals. They will usually develop their own website,...
Why Digital Marketing Is Important for Contractors

Why Digital Marketing Is Important for Contractors

Digital marketing is extremely important for all businesses, regardless of your industry.  Over the last decade, there has been a major shift in how people look for products and services with more people searching online than ever before.  This includes services that are provided by contractors such as disaster restoration, construction, remodeling, and others.  If your company provides contracting services, then it is important to understand how digital marketing can generate more leads for your business. Contractors have generally stuck to more traditional means of advertising to get jobs, including direct mailers and word of mouth.  However, as more people begin their search for contractors online, it is important for these professionals to focus more on digital marketing to complement their other marketing strategies.  When done effectively, digital marketing can bring in cost-effective leads from customers within their service areas.  If your business does not have a strong online presence, you can easily lose leads for good jobs to your competitors. It is very important for contractors to understand the importance of digital marketing when it comes to lead generation and connecting to new customers.  Effective digital marketing will help create a flow of new jobs that will allow you to grow your business. In this guide, we will discuss why contractors must keep up with their digital marketing as well as provide tips to help you start and maintain an effective digital marketing strategy.  Working with a digital marketing agency like Proceed Innovative can help greatly improve your online presence and generate quality leads. The Growth of Digital Marketing As mentioned above, digital marketing has come a long...
Contractor Lead Generation: How to Choose the Right Service

Contractor Lead Generation: How to Choose the Right Service

General contractors across industries, including restoration, cleaning, remodeling, and construction, depend on quality lead generation to sell their services and make revenue for their companies.  Generating quality sales leads can be difficult for contractors, especially if you are competing with other contractors for the same leads in your service area.  If your company’s lead generation marketing is not strong enough, you may lose plenty of quality leads to your direct competitors. A good lead generation marketing campaign should be multi-faceted to help attract quality leads within your service area.  One of the most effective strategies is to put your business on a lead generation website that is specifically designed to attract a high number of quality leads for businesses in your industry.  However, you must be careful about which lead generation website you choose.  Quality sites are built and maintained by lead generation companies that can help generate quality leads and measure the results of your campaign.  Others are little more than link directories that may not even offer exclusive leads in your service area. In this guide, we will discuss what contractors should look for when deciding to work with a lead generation company.  It is important to do your homework before joining a lead generation website to ensure that the company you choose to work with has a good track record of generating quality leads within your industry.  You also need to watch out for lead generation companies that exhibit some of the most common red flags. Assessing your Lead Conversion Before you start to assess different lead generation companies and the services they offer, you need...