Google Hummingbird Update

Google Hummingbird Update

Google has recently updated its search algorithm to respond to longer, more complex search phrases and questions that people enter through their smartphones and mobile devices. What this means is that the traditional keyword-based system has been changed to handle questions and more complex phrases to adapt to the increased use of mobile devices for searches. Studies have shown that up to 46% of Americans search Google exclusively with mobile devices and with the Hummingbird update, Google can better handle the more complex search queries and questions that people speak into their smartphones. The mobile-first approach of the Hummingbird update is causing businesses to focus more on their mobile presence in their content marketing and SEO strategies. One of the main reasons for the Hummingbird update is that people have been speaking searches into their smartphones and mobile devices in a more natural way which is more complex than simply typing in keywords. The new algorithm uses formulas that can respond better to these types of searches and recognize the context of the terms being used within the search phrases or question to yield better results. Scott Huffman, a key engineering director at Google, explains that the ultimate goal of Hummingbird is “to get to a natural conversation” between people and Google search on their mobile devices. So what does this mean for SEO and content marketing strategies? The Hummingbird update shifts the focus of Google searches to mobile devices so businesses must begin taking a mobile-first approach to their SEO and content marketing. This update is also more focused on ranking sites based on their relevance as opposed...
Google Search Tips

Google Search Tips

Google makes it easy for you to search topics like weather, local businesses, measurements and unit conversion, movie times, sports scores, flight tracking, time, currency conversion, area and zip codes, and more. Here are some tips from Google: To see the time in many cities around the world, type in “time” and the name of the city. To see the weather for many US and worldwide cities, type “weather” followed by the name of the city or zipcode. You can also type “weather” and see the weather of your current location. To see flight status for arriving and departing U.S. flights, type in the name of the airline and the flight number into the search box. To find reviews and showtimes for movies playing near you, search for “movies”. If you’ve already saved your location on a previous search, the top search result will display showtimes for nearby theaters. To see scores and schedules for sports teams type the team name or league name into the search box. You can use Google to convert between many different units of measurement of height, weight, and volume among many others. Sign up for our monthly newsletter to get new online marketing...