Tricks and Tips to Search Google Like a Pro

Tricks and Tips to Search Google Like a Pro

Hardly a day goes by where the average person doesn’t search something on Google.  Google is such a powerful force on the search engine market, and it is the default search engine of Android devices and web browsers like Chrome.  To put it bluntly, Google has become one of the most used online tools to find everything from random facts and music videos to products and services. Since its inception, Google has been very easy to use.  The home page is simply a single field to enter a search query and a button to search.  There is a beauty to this simplicity, but what many do not realize is that Google search can be far more complex than simply typing in a search phrase or question.  No, we aren’t talking about Google’s search algorithm, we are talking about how users can utilize the search functions of Google. Google’s algorithm has undergone many changes over the years to deliver the most relevant and valuable search results for given search queries.  Even when users do a basic search, the results are almost always relevant to the query entered.  Google has also built in ways that users can further define their search that make the results even more relevant to their initial query. For users, these Google search tricks will help them narrow down their searches to find the exact information they are looking for.  For businesses, it is important to understand the ways in which users can search Google to ensure that your website is effectively optimized to appear in the search engine results pages (SERPs) for relevant searches.  You can...
Google Dominates Worldwide Search Engine Market Share

Google Dominates Worldwide Search Engine Market Share

Google has become such a big part of everyday life in the last 20 years.  What started as an obscure company running out of a garage is now the biggest search engine in the world that many people use on a daily basis.  The fact that the word “google” has become a verb to look things up online shows just how big of an entity it has become. It should come as a surprise to no one that Google has the biggest chunk of the worldwide search engine market share.  In fact, Google dominates the market share with Bing coming in as a very distant second.  The numbers show that throughout the world, 9 out of 10 people go to Google when conducting any type of search on the internet. Google’s share of the market is so huge, that digital marketing agencies tailor their search engine optimization (SEO) and web design services specifically to help websites rank well in Google’s search results.  At Proceed Innovative, our goal is to help our clients get found on Google and everything we do, including web design, SEO, content creation, and PPC management, is done with Google’s best practices in mind. With Google taking more than 90 percent of the worldwide search engine market share, the importance of having your business rank well in the Google search results is obvious.  Our digital marketing experts at Proceed Innovative can help businesses improve their online visibility and Google rankings through the web design and SEO services we offer.  As a certified Google Partner, we at Proceed Innovative understand and implement Google’s best practices to help...
The New Google Ranking Factor: Page Experience

The New Google Ranking Factor: Page Experience

When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt.  On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites: page experience.  The Google Page Experience algorithm update is expected to go live early in 2021. In a nutshell, page experience is the perceived experience of users that interact with a web page.  Google measures page experience with a set of metrics referred to as the Core Web Vitals.  Like with all Google updates, it is important for businesses and digital marketers to research and understand the update and make changes to their websites if necessary, so that they will rank well under this new metric.  In this guide, we will discuss page experience and the metrics that measure it, as well as website optimization steps you can take to get your site ready for the update. If you would rather work with a digital marketing expert like Proceed Innovative to ensure that your website is optimized, we provide professional search engine optimization (SEO) services to help your website rank well within the search engine results pages (SERPs). What is Page Experience? According to the developer’s document on page experience from Google, “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”  The metrics used to measure page experience include what Google calls Core Web Vitals as well as other search signals that are currently part of the algorithm....
Best Ways to Optimize Your Website for Google Discover

Best Ways to Optimize Your Website for Google Discover

There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results.  The search engine giant has been the main search engine used by people browsing the internet for nearly two decades which is why marketing departments and digital marketing agencies focus their attention on getting good rankings and appearing high within the Google search engine results pages (SERPs). Over the years, Google has introduced and updated many tools that are crucial for digital marketers trying to improve their rankings and visibility on Google.  Tools such as Adwords, Google Analytics, and Google My Business are heavily used to track and improve the performance of websites and the online presence of businesses.  Google always strives to improve the experience of marketers with new tools and best practices, while focusing on improving the user experience.  One tool that Google has introduced to improve the experience of mobile users that is often ignored by digital marketers is Google Discover. Google works to create the best user experience by analyzing data gathered from its users to create a unique experience based on their behaviors and search habits.  Google Discover is a personal feed available on mobile devices that shows users content related to their previous searches and interests without performing a search.  Links on Google Discover have been shown to get good traffic and high click through rates (CTRs) as this software is highly optimized. Though much of the content on Google Discover is based on the hobbies and interests of individual users, brands can also appear within these...
2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...