2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to mobile devices to learn about or buy just about anything. As for business owners, there has been lots of confusion and even frustration as to what this means. In sum, if a website is not mobile-friendly, its rankings will suffer the most. But this does not mean that mobile-friendly websites’ rankings will improve. So what needs to be done? Or if the site is already mobile-friendly, what else needs to be done? This blog will cover the basics of Google’s Mobile First Index and how it impacts SEO. It will also provide the answers to common questions regarding the new index and what can be done to improve or maintain your rankings on Google. Find below the answers to all of the following questions about Google’s mobile-first index. What is mobile-first indexing? What needs to be done about mobile-first indexing? Is mobile-first indexing adding mobile pages to another mobile index? Is the mobile-first indexing happening everywhere? Will Google only use my mobile site to determine rankings? When will Google use the desktop site to determine rankings rather than the mobile site? What if I don’t have a mobile version of my site? What will happen if I have a large desktop site and a large mobile site? Will that content still be indexed and appear on mobile searches? How does this affect my...
Tips to Boost your Business Listing on Google

Tips to Boost your Business Listing on Google

Google has made a clear attempt to localize its searches over the past couple of years to show users a list of related businesses in their area when they search for a particular product or service.  This makes it especially important for businesses to make sure that they not only have a Google Business listing, but also that their listing is accurate and easily found on Google though local search.  The majority of local searches, around 80%, are done by users on mobile devices and studies have shown that mobile users that conduct local searches are much more likely to respond to the Call to Action.  In order to capture more local search traffic with your Google business listing, you can improve your listing with the following tips. Maximizing your Google My Business Listing The first step to getting your business noticed on Google Local is to create a business profile in Google My Business.  This listing must be complete and accurate so that you show up in relevant local searches and users can locate your business in Google Maps.  Whether you have a Google My Business account that needs to be updated or your company is creating a whole new profile, make sure you complete the following to maximize your Google business listing. Complete and Accurate Information The information on your Google My Business profile should be accurate about the products or services you offer, where you are located, and how users can get in touch with your company.  Choosing the right category is important for attracting traffic from relevant local searches and you should always update the...
Refine your Search with These Google Search Tricks

Refine your Search with These Google Search Tricks

Everyone knows how to search for something on Google, right?  It’s easy, you type in the word or phrase that best describes what you are looking for and then you scroll through the results page, or pages if you’re really diligent, and find links to web pages that might have the information you are looking for.  But have you ever done a Google search just to find what seems like pages of links that do not lead to the information you are seeking?  Is there a better way to refine a Google search to come up with more specific results? The answer to this is an absolute yes. One of the little known facts about Google is that you can refine your Google search in a number of ways that will narrow down the search results to web pages that are more likely to contain the information you are searching for.  Certain text commands when put in the Google search bar will change the way Google searches the internet for your query and there are even certain features within Google that you can access with specific queries.  The following are some of the most useful Google search tricks and tips to help refine your search and access some interesting Google features. Google Search Tricks By now, pretty much everyone knows how to enter search words and phrases into the Google search bar but not many people know that it is possible to refine traditional searches in a number of ways using specific text commands in the search bar.  Here are some of the main ways you can refine your...
Search Engine Marketing – Google Analytics

Search Engine Marketing – Google Analytics

If you would like to see how visitors navigate your website, where they come from and how often they visit, you should sign up for Google Analytics. The program is offered by Google and provides advanced website traffic statistics. Google Analytics can improve your Search Engine Marketing (SEM) efforts. The various Google Analytics (GA) reports can tell you everything you possibly want to know about your website traffic, including: Which marketing initiatives are the most effective for your site? Why and at what point are visitors leaving your website? Is your website design driving people away? Where are the site visitors coming from? What do people do while visiting your site? What keywords do people use to find your site? How to get started If you do not have a Google account, follow the steps below (otherwise login to your Google Account and choose “Analytics” in “Services”). Go to Google Business Solutions Choose “Analytics” Signup for your free account Note: If you already have AdWords Pay-per-Click account, login and choose the “Analytics” tab. Follow the steps to create your analytics account and generate the GA tracking code. Add the tracking code to your website (based on the technology of your website). Advanced features in Google Analytics: Funnel Visualization Advance Segmentation Custom Report Motion Charts Contact us for more information on how to create your Google analytics account and start attracting most desirable prospects, using advertising copy, optimized landing pages and content that make the most money for you. If your have a specific question or would like to discuss another search marketing topic, please post it on our blog...