No matter what type of business you operate, it is difficult to be successful without effective marketing. A good marketing strategy introduces your brand to your customers and keeps them informed about what you offer. Businesses that implement an effective...
When searching for a product or service or for general information, more than 9 out of 10 people conduct their search on Google over another search engine. Google no doubt has a stranglehold on the search engine market that is still going strong into 2024. However,...
Hardly a day goes by where the average person doesn’t search something on Google. Google is such a powerful force on the search engine market, and it is the default search engine of Android devices and web browsers like Chrome. To put it bluntly, Google has become...
Google has become such a big part of everyday life in the last 20 years. What started as an obscure company running out of a garage is now the biggest search engine in the world that many people use on a daily basis. The fact that the word “google” has become a verb...
When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt. On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites:...
