Proceed Innovative Among the 20 Most Promising Google Solutions Providers of 2018 Featured in CIOReview Magazine

Proceed Innovative Among the 20 Most Promising Google Solutions Providers of 2018 Featured in CIOReview Magazine

Proceed Innovative has been serving clients nationwide since 2008 with digital marketing services that include search engine optimization (SEO), web design, pay per click (PPC) management, and lead generation.  We have always strived to create the most effective digital marketing strategies for our clients to help them grow their businesses online and get the best return on investment (ROI) for their website.  Recently, CIOReview, a magazine that discusses business growth and development including marketing solutions, named the 20 most promising Google Solution providers and we are proud to announce that Proceed Innovative was named among these providers for 2018. CIOReview 20 Most Promising Google Solution Providers 2018 There is no question that Google is the biggest and most used search engine in the world.  Consumers use Google almost exclusively to look for everything from restaurants and hotels to specific products and services.  It is more important than ever for businesses, especially small businesses, to have a solid presence on Google so that they can be found when users search for their products or services. Establishing a strong presence on Google starts with effective internet marketing and digital marketing agencies like Proceed Innovative have a thorough understanding of the Google infrastructures to create effective, multi-faceted marketing strategies. CIOReview highlights the 20 most promising internet marketing firms that have proven their ability to improve the rankings, traffic, leads, and conversions for their clients.  Being named one of the 20 most promising Google solution providers means that Proceed Innovative has shown their ability to consistently take their clients’ online marketing to the next level. Google Solutions from Proceed Innovative In addition to...
The Pros of Combining SEO & PPC and Working with a Google Partner

The Pros of Combining SEO & PPC and Working with a Google Partner

With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital marketing strategies available is not an easy task, and there is no single right answer for every business. Even so, by focusing efforts on the point of highest visibility, one can improve their chances of success. With just about 90% of the global search engine market share, Google is THE place to drive online visibility for your business. Because of Google’s never-ending quest for SERP perfection, developing digital marketing campaigns that combine SEO with PPC is not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities. Let’s first review what SEO and PPC are, and how they factor into online visibility. What is SEO? SEO, short for Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results. With SEO, a website is ranked organically as a result of many factors, including: Keywords Link-building Content quality Website & mobile optimization Social media HTML formatting What is PPC? PPC (pay-per-click) advertising enables you to purchase ads directly that are placed at the top of a search engine result page (SERP). PPC ads are always listed above the organic search results and marked in a way that users know they are paid. Basically, you pay for every click on your ad. The larger...
How to Grow Your Local Business with Online Marketing

How to Grow Your Local Business with Online Marketing

In recent Google presentation, the search engine giant had demonstrated how businesses who serve their customers locally can grow their online presence. They did this in honor of National Small Business Week, teaching small companies how they can grow online and make the most of their advertising budget. But they before they began, they wanted to mention one thing. For the businesses who are in contact with Google’s trusted partners, such as Proceed Innovative, they can rely on them to answer any of their questions. As a Google-certified internet marketing agency, you can depend on our professionals to help you grow your business online. Whether it’s optimizing your website, Google My Business listing, or AdWords campaign, you can count on us to deliver results that can make your business thrive. The Importance of Establishing a Strong Online Presence The first Google presenter, Jessie Hochhalter, had discussed the importance of establishing a strong online presence and discussing the key search trends that customers are making today. First, she explained that Google meets with small businesses throughout the year, gathering information about: What makes these businesses unique What challenges they are facing How they are dealing with these challenges In response, Google is always looking for new ways to help businesses solve these challenges while helping them to connect with their local customers. So they provided some insights on these search trends and discussed how they can take action from these searches. The screenshot below shows the agenda of the Google local business presentation: 1. Local Landscape Whether you provide a service online or are trying to drive customers to your...
Increase Website Traffic and Conversions with AdWords Similar Audiences

Increase Website Traffic and Conversions with AdWords Similar Audiences

In a recent Google Academy on Air presentation, businesses managing AdWords campaigns learned how to find new, qualified users, called similar audiences to increase their click-through-rate (CTR) and conversions. These are audiences who have the same characteristics as your customers, those who have recently completed a conversion on your website after clicking on a paid ad. Audience Framework Google first lays out the audience framework, the process for setting up the similar audiences feature on your AdWords campaign. In previous presentations, Google had discussed the previous 2 of the 3 steps, Identify and Re-Engage for how you can find potential customers and drive them to take action after clicking on your ad. In this presentation, Google will be focusing on the third step, Expand, that will allow you to extend your reach to additional qualified users who have never interacted with you before. Important Note: Before discussing how expanding your reach to similar audiences can benefit your campaign, Google stresses the importance of using remarketing lists. This is because: 96% of people who visit website without taking any action. 84% of people on remarketing lists will be re-served within a month. Reaching New Users: Similar Audiences In Google’s marketing funnel, similar audiences plays a big part in influencing consideration. With similar audiences, you will be able to find new audiences who share characteristics with your website visitors. After showing interest and clicking on your ad, you will then be able to drive action and grow loyalty from them. So within your remarketing lists, Google will choose new users who “look” like them, thus, developing your similar audiences list. This...
What is Machine Learning: Basics and Benefits of Machine Learning – Google Presentation

What is Machine Learning: Basics and Benefits of Machine Learning – Google Presentation

In Google’s latest Academy on Air presentation that discussed the basics of machine learning, the audience gained several insights into all of the following: What is machine learning How machine learning works How machine learning helps marketers How businesses and customer use machine learning How machine learning is involved in Google’s products How your business can take advantage of machine learning Overall, Google wants everyone to become more familiar with this trend, despite them using it everyday without realizing it. They also wanted to point out the amount of benefits when taking advantage of the opportunity, whether it is improving the ROI for businesses or adding more convenience to customer’s lives. With this presentation, it was Google’s goal to increase the overall awareness of machine learning while urging users to take advantage of the amount of opportunities created from this concept. What is Machine Learning? Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. The term isn’t as young as we think it may be. In fact, machine learning has been involved in our lives for years without us realizing it. A few examples of machine learning that exist nowadays include: SoundCloud’s “The Upload” using machine learning to find new tracks that you may like. Intuit using machine learning to make Expense Management for the self-employed more convenient. Microsoft using machine learning to help their customers deal with the latest trends in their industry. Business startups learning how they can apply machine learning to help their customers make better decisions. How Does Machine...