The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

There is no denying that the COVID-19 pandemic has drastically changed the world.  Just about every area of life has been impacted and many different businesses are currently closed as the U.S. is under stay at home orders to help prevent the spread of the virus.  Small businesses especially have been feeling the impact of the stay at home orders as many companies have lost business and this reduction in revenue has forced some to go out of business. The situation created by the pandemic is unprecedented in our lifetimes and there is no consensus on how small businesses should react to stay in business.  One thing is for sure, the current pandemic has changed consumer behaviors and made many traditional means of marketing at least temporarily obsolete.  For small businesses to survive during the pandemic, they need to adjust their marketing approach.  The worst thing a small business can do is try to wait out the storm and hope things return to normal.  As of right now, no one knows when the world will return to normal or if the world will return to what was considered normal before the pandemic. While the nature of this pandemic is unprecedented in our lifetimes (the last serious pandemic was the Spanish Flu Pandemic in 1918), it is not unprecedented for businesses to deal with outside factors that force them to change the way they do business.  Companies should view this pandemic as an opportunity to adjust their message to their audience and change their marketing approach to connect with their audience during this pandemic.  Businesses that do not adjust to...
How the Coronavirus Pandemic Will Change the Marketing World

How the Coronavirus Pandemic Will Change the Marketing World

The coronavirus pandemic has impacted virtually every area of our lives.  Many people are following stay at home orders and social distancing protocols to protect themselves and reduce the spread of the virus, but this is also having major effects on the economy of the U.S. and economies throughout the world.  Amid fears of spreading the virus, non-essential businesses have been ordered to close and even essential businesses like restaurants and other food service businesses have shifted exclusively to carryout orders and deliveries. The events brought on by the COVID-19 pandemic are unprecedented to the current generation as the world has not faced a pandemic like this since the first half of the 20th century.  The temporary closure of businesses and the suspension of social interaction is causing many businesses to struggle as the person to person interactions that typically take place are on hold.  As a result, people are shifting to digital mediums for communication and economic transactions, essentially shifting the economy to a digital economy.  Business may be tough, but there is an opportunity to shift your business’s marketing efforts to digital marketing to maintain your brand awareness and help your customer base remember you through the pandemic. The shift in the marketing world has already begun to take place.  Businesses have been investing in digital marketing as this pandemic presents a unique opportunity to reach your audience at home.  For the most part, people are stuck inside streaming movies and TV shows and browsing the internet on their phones and computers.  With an effective digital marketing strategy, you can capture the attention of your audience now to...
Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Savvy business owners know that in order to grow their business, they must have a strong online presence.  However, many businesses do not have the resources, or the expertise, to do effective SEO marketing in house.  Digital marketing must be done with a specific purpose and implemented with a multi-faceted plan to improve a company’s online presence and increase traffic to their website.  For companies that need help with their online marketing, they can work with professional digital marketing agencies like Proceed Innovative to improve the performance of their website and generate more quality leads. At Proceed Innovative, we are a certified Google Partner that helps businesses increase their online presence and traffic by improving their rankings in the search engine results pages (SERPs) through cost-effective digital marketing services.  We were recently named one of the 10 Most Promising Google Marketing Consulting/ Service Companies of 2019 by CIO Review magazine.  This list was put together by CEOs, CIOs, analysts, and the CIO Review editorial board to help businesses who are looking for a digital marketing agency identify a professional who can provide innovative marketing strategies that deliver results.  Companies on this list were chosen for their expertise with Google technology, competence, and ability to create comprehensive and innovative digital marketing strategies.  Proceed Innovative is proud to once again be named to this prestigious list. How Proceed Innovative Helps with SEO Marketing Our goal at Proceed Innovative is to understand the marketing needs of a business and create an effective digital marketing plan that benefits all involved.  “To have a win-win situation, we have to work with clients to impact...
6 Check-points To Start Building Your Triumph Brand Strategy

6 Check-points To Start Building Your Triumph Brand Strategy

Branding is important because it helps you build a unique identity. Your “brand” is your reputation and the stronger your brand, the more long-term success you should endure. Poor branding makes a company forgettable, even if they are good at what they do. Having a brand strategy helps guide your business by keeping you consistent. The end result of strong branding is the difference between millions of people spending $200 for basketball shoes that cost $16 and struggling to sell $30 shoes.   Learn To Create Digital Presence Next is keyword research and SEO, without it, no one will find your site. To put it simply, the websites that are listed first are the ones that the search engines trust the most. It boosts their brand when they give people what they are looking for quickly. If you rank high for something, not only will you get traffic, but people will trust you, because Google trusts you. You need to pick the low hanging fruit that gets a lot of traffic with the buyer’s intent, not research intent. If you work with an SEO agency, their aim should be to get you to rank high for buyer keywords with a high volume and low competition, not just research phrases that have a high volume. Best, top, cheapest, etc. have the buyer’s intent. It’s good to rank for both, but buyer keywords should be your goal. Determine what you want to offer and how to offer it better than anyone else can. You will rank higher and get more returning visitors with a current theme that’s mobile-optimized since 58% of...
8 Digital Marketing Strategies, your Competitors are Using

8 Digital Marketing Strategies, your Competitors are Using

Digital market trends evolve consistently. The strategies that might have worked 3 years back, probably won’t work for your digital marketing agendas without alterations. The upcoming trends in digital marketing will transform the way small companies reach their target audience. Implementing various digital marketing strategies will give you an opportunity to maximize your resources without having to sacrifice a significant amount of your budget. Therefore, you can formulate an effective strategy, irrespective of the size of your business. Since these digital marketing strategies are widely used by both small businesses and bigger companies, it is no longer about who has the resources, but who makes the wise investment decisions. For this reason, you must use digital marketing for your business to thrive. Online/TV Advertising The initial step you need to consider when it comes to implementing a robust marketing strategy is communication. Therefore, it is essential to assemble your team together and help them understand the essence of your campaign. Lucky enough, there are many cloud software programs that can help you and your team members plan these projects without much stress. Once you have communicated with your team members, you can then define the kind of marketing strategy you should use. Make a wise decision on where you intend to invest. This can be either video or print. The moment you decide on the channel to use, you need to set the budget for the marketing. YouTube is a form of online TV even though it is one of the most used search engines on the internet. Note that the majority of people have online TV services such...