Before Launching Your New Website, Create a Digital Marketing Strategy

Before Launching Your New Website, Create a Digital Marketing Strategy

The internet has provided a more level playing field for small and mid-sized businesses to compete for visitors and leads with larger companies.  Building a solid website for your business is a good start, but a website alone is not enough to get attention and generate leads.  Even the best designed websites are largely ineffective if they are not supported with an effective digital marketing strategy. When designing and building a new website, it is important to create your digital marketing plan first for two reasons.  The first reason is that having a clear marketing strategy will help you make better design and content decisions when building the website, and the second reason is to consistently generate traffic and leads after the website is launched.  View your website as an integral part of your digital marketing strategy and ensure that it is designed to help meet your marketing goals. In this guide, we will discuss what should go into your digital marketing strategy to help you before and after your website is launched.  If your business is ready to launch a new website, you should also turn to professionals to help.  Proceed Innovative is a digital marketing agency that provides SEO web design and ongoing digital marketing services.  We can help you devise an online marketing strategy based on your specific goals and design and build your website with SEO principles in mind. Digital Marketing Strategy: Before the Web Design Before you begin building a website, it is important for your business to create a digital marketing strategy.  The strategy should be based on your main marketing goals, whether...
How to Measure the Success of Your Digital Marketing Campaign

How to Measure the Success of Your Digital Marketing Campaign

With more people beginning their search for products and services on the internet than ever before, effective digital marketing is crucial.  However, it is important to remember that the best digital marketing campaigns are not one-dimensional, but multi-faceted to increase leads and conversions and create brand awareness. Successful digital marketing campaigns usually achieve three main goals: increase leads, boost brand awareness, and generate sales.  The success of each of these goals can be measured using several metrics to determine the effectiveness of your digital marketing efforts.  It is important to have well defined digital marketing goals so you can determine which metrics best illustrate your progress on achieving your goals.  In this guide, we will discuss how to measure the success of your digital marketing campaign using key metrics.  Knowing how to measure the success of your digital marketing campaign will help you improve your efforts by continuing with successful strategies and adjusting strategies that do not show the desired results. If your business does not have the expertise or the resources to run an effective digital marketing campaign, you can work with a professional digital marketing agency like Proceed Innovative.  Our search engine optimization (SEO) professionals will form a multi-faceted online marketing campaign and track important metrics to measure its success. 1. Increasing Leads One of the main goals of digital marketing is to increase leads to help boost sales numbers.  The important thing to keep in mind is that each business may determine what they consider to be a lead.  A lead may be a phone call, visit to a certain webpage, form submission, or order.  Once...
The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

The New Normal of Marketing: How Small Businesses Can Survive During the Pandemic

There is no denying that the COVID-19 pandemic has drastically changed the world.  Just about every area of life has been impacted and many different businesses are currently closed as the U.S. is under stay at home orders to help prevent the spread of the virus.  Small businesses especially have been feeling the impact of the stay at home orders as many companies have lost business and this reduction in revenue has forced some to go out of business. The situation created by the pandemic is unprecedented in our lifetimes and there is no consensus on how small businesses should react to stay in business.  One thing is for sure, the current pandemic has changed consumer behaviors and made many traditional means of marketing at least temporarily obsolete.  For small businesses to survive during the pandemic, they need to adjust their marketing approach.  The worst thing a small business can do is try to wait out the storm and hope things return to normal.  As of right now, no one knows when the world will return to normal or if the world will return to what was considered normal before the pandemic. While the nature of this pandemic is unprecedented in our lifetimes (the last serious pandemic was the Spanish Flu Pandemic in 1918), it is not unprecedented for businesses to deal with outside factors that force them to change the way they do business.  Companies should view this pandemic as an opportunity to adjust their message to their audience and change their marketing approach to connect with their audience during this pandemic.  Businesses that do not adjust to...
How the Coronavirus Pandemic Will Change the Marketing World

How the Coronavirus Pandemic Will Change the Marketing World

The coronavirus pandemic has impacted virtually every area of our lives.  Many people are following stay at home orders and social distancing protocols to protect themselves and reduce the spread of the virus, but this is also having major effects on the economy of the U.S. and economies throughout the world.  Amid fears of spreading the virus, non-essential businesses have been ordered to close and even essential businesses like restaurants and other food service businesses have shifted exclusively to carryout orders and deliveries. The events brought on by the COVID-19 pandemic are unprecedented to the current generation as the world has not faced a pandemic like this since the first half of the 20th century.  The temporary closure of businesses and the suspension of social interaction is causing many businesses to struggle as the person to person interactions that typically take place are on hold.  As a result, people are shifting to digital mediums for communication and economic transactions, essentially shifting the economy to a digital economy.  Business may be tough, but there is an opportunity to shift your business’s marketing efforts to digital marketing to maintain your brand awareness and help your customer base remember you through the pandemic. The shift in the marketing world has already begun to take place.  Businesses have been investing in digital marketing as this pandemic presents a unique opportunity to reach your audience at home.  For the most part, people are stuck inside streaming movies and TV shows and browsing the internet on their phones and computers.  With an effective digital marketing strategy, you can capture the attention of your audience now to...
Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Proceed Innovative Named One of the 10 Most Promising Google Marketing Consulting Companies of 2019

Savvy business owners know that in order to grow their business, they must have a strong online presence.  However, many businesses do not have the resources, or the expertise, to do effective SEO marketing in house.  Digital marketing must be done with a specific purpose and implemented with a multi-faceted plan to improve a company’s online presence and increase traffic to their website.  For companies that need help with their online marketing, they can work with professional digital marketing agencies like Proceed Innovative to improve the performance of their website and generate more quality leads. At Proceed Innovative, we are a certified Google Partner that helps businesses increase their online presence and traffic by improving their rankings in the search engine results pages (SERPs) through cost-effective digital marketing services.  We were recently named one of the 10 Most Promising Google Marketing Consulting/ Service Companies of 2019 by CIO Review magazine.  This list was put together by CEOs, CIOs, analysts, and the CIO Review editorial board to help businesses who are looking for a digital marketing agency identify a professional who can provide innovative marketing strategies that deliver results.  Companies on this list were chosen for their expertise with Google technology, competence, and ability to create comprehensive and innovative digital marketing strategies.  Proceed Innovative is proud to once again be named to this prestigious list. How Proceed Innovative Helps with SEO Marketing Our goal at Proceed Innovative is to understand the marketing needs of a business and create an effective digital marketing plan that benefits all involved.  “To have a win-win situation, we have to work with clients to impact...