Branding is important because it helps you build a unique identity. Your “brand” is your reputation and the stronger your brand, the more long-term success you should endure. Poor branding makes a company forgettable, even if they are good at what they do....
For decades, customers used the Yellow Pages to search for local plumbers and emergency services. However, things have changed over the years. Today’s customers rely on the Internet for information. However, they don’t always call the first plumber they see on the...
With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online. Shockingly, many businesses will invest in...
Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured...
In the ever-changing world of SEO, marketers have been dividing their ranking strategies, focusing on either general or local searches. For local businesses in this situation, it’s hard to determine what kinds of content will drive customers to their door. So, often...
