6 Check-points To Start Building Your Triumph Brand Strategy

6 Check-points To Start Building Your Triumph Brand Strategy

Branding is important because it helps you build a unique identity. Your “brand” is your reputation and the stronger your brand, the more long-term success you should endure. Poor branding makes a company forgettable, even if they are good at what they do. Having a brand strategy helps guide your business by keeping you consistent. The end result of strong branding is the difference between millions of people spending $200 for basketball shoes that cost $16 and struggling to sell $30 shoes.   Learn To Create Digital Presence Next is keyword research and SEO, without it, no one will find your site. To put it simply, the websites that are listed first are the ones that the search engines trust the most. It boosts their brand when they give people what they are looking for quickly. If you rank high for something, not only will you get traffic, but people will trust you, because Google trusts you. You need to pick the low hanging fruit that gets a lot of traffic with the buyer’s intent, not research intent. If you work with an SEO agency, their aim should be to get you to rank high for buyer keywords with a high volume and low competition, not just research phrases that have a high volume. Best, top, cheapest, etc. have the buyer’s intent. It’s good to rank for both, but buyer keywords should be your goal. Determine what you want to offer and how to offer it better than anyone else can. You will rank higher and get more returning visitors with a current theme that’s mobile-optimized since 58% of...
Plumbing: Content Strategies to Attract More Customers to Your Business

Plumbing: Content Strategies to Attract More Customers to Your Business

For decades, customers used the Yellow Pages to search for local plumbers and emergency services. However, things have changed over the years. Today’s customers rely on the Internet for information. However, they don’t always call the first plumber they see on the search engine page results (SERPs). They check the company’s website for contact details, valuable information, references, and solutions. This makes your content extremely important to attract customers and establish an ongoing relationship with current customers. All of this will lead to repeat business and a bigger bottom line.   How Quality Content is Essential to Your Plumbing Business Content marketing involves creating and distributing valuable information across various digital channels. It helps you establish your plumbing brand, increase your customer base, and increase your number of clients. From a Search Engine Optimization (SEO) point of view, creating and publishing quality content engages your target audience and effectively helps carry out your marketing campaign online. Here’s how content marketing efforts help both your target audience and your business: Provide Solutions – To provide potential customers with effective solutions, consider the type and nature of common plumbing problems and write about how you can help. For example, when faced with a plumbing problem, many homeowners go straight to the search engines to find a local plumber. It is advantageous to have a blog or page that helps them identify the cause of the issue and what needs to be done. To build customer trust, provide readers with informative content on how to deal with the situation while waiting for you to arrive. Establish Authority – Authoritative (well-researched, knowledgeable) and...
2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured snippets, SEO agencies have been competing to get as many as possible and companies are left wondering why. Why focus on being the first to answer a user’s question? The purpose of this article is to explain just that: what is a featured snippet and why your brand should focus on earning a featured snippet. What is a Featured Snippet? From Google: “When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.” A snippet of the article is extracted from the article and bolded, along with the article’s title and URL.  See an example of a featured snippet from a Chicago moving company website answering the query “disadvantages of living in a big city”: There are different types of featured snippets: Paragraph List Table Depending on the user’s query, any type of featured snippet can be shown; however, paragraph snippets are the most common, appearing 82% of the time, according to Search Engine Watch. What Are the Benefits of a Featured Snippet So you are familiar with Google’s featured snippets, but why do bloggers and publishers work so hard to get them? Here...
Content Marketing Tips for Local Businesses

Content Marketing Tips for Local Businesses

In the ever-changing world of SEO, marketers have been dividing their ranking strategies, focusing on either general or local searches. For local businesses in this situation, it’s hard to determine what kinds of content will drive customers to their door. So, often they are left dumbfounded with this question, “Can content marketing benefit my local business?” The answer is, yes, it can! This article will discuss and provide content marketing tips on the following: What topics to focus on with content marketing for local businesses How content marketing can improve rankings, engagement, and conversions How to be efficient with a smaller budget and direct customers to your location So here’s how to kill it with content marketing for your local business. Why Local Businesses Need Blogs and What They Should Focus On There was a recent study that was conducted by BrightLocal, reporting that 68 percent of local businesses should still have a blog in 2018. While the study still included over half of all local businesses, this number differs substantially from the research reported from Search Engine Land, saying that 98 percent of respondents believed in updating their blogs at least once per month. But what constitutes a blog is different now than it was back then. It’s no longer a bunch of random articles pushed into the corner of a website in hopes to bring in traffic. Local businesses still need blogs, yes, but choosing the right content is vital if they want to attract customers to their locations. Common mistakes made with local business blogging would be: A restaurant replacing their 20-year-old oven A retail store...