Proceed Innovative Was the Exclusive Digital Marketing Sponsor at the FEAR 2019 Assisting Hands Conference

Proceed Innovative Was the Exclusive Digital Marketing Sponsor at the FEAR 2019 Assisting Hands Conference

Assisting Hands and the FEAR 2019 Conference Assisting Hands® is a nationwide home care franchise that provides highly personalized in-home care with exceptional customer service to meet the care needs of senior citizens and adults with disabilities. The Assisting Hands family of franchise owners is proud to serve their local communities and provide home care for those who really need it.  Caring for those in their local communities so they can live safely at home gives Assisting Hands owners fulfillment in their professional lives. Assisting Hands provides quality, compassionate in-home care for individual clients with a care plan and schedule that accommodates their needs.  Their caregivers can provide care in a client’s home for up to 24 hours a day.  Home care plans include non-medical assistance that allows clients to remain in the comfort of their own homes. Franchise Education & Adventure Retreat (FEAR) conferences are annual conferences held by Assisting Hands.  These conferences are attended by corporate officers, franchise owners, area representatives, vendors, and industry experts. During the day, attendees engage in informative workshops and roundtable discussions.  In the evenings, franchise owners have informal conversations by the poolside or at the dinner table in which they share tips and advice.  Awards are also given to franchise owners and caregivers during the conference to commend their outstanding job performance. In May, representatives from Proceed Innovative attended the Assisting Hands FEAR 2019 conference as the exclusive Digital Marketing Sponsor.  During this four-day conference, we were able to meet with the leadership of Assisting Hands and many franchise owners, learn more about the home care industry, better understand their digital marketing challenges,...
Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

The marketing landscape, both digital and otherwise, is largely divided into two main types of marketing; business to consumer (B2C), and business to business (B2B).  Recently, Proceed Innovative hosted a live Google Partners Connect presentation on B2B marketing that included information on industry trends, data collection, and helpful technologies to create effective B2B marketing strategies. Professionals that engage in B2B marketing know that it is a different matter than B2C marketing, and therefore it must be approached differently.  In this presentation, Google representatives highlight important industry trends and data collection technologies that you must be aware of, as well as how to leverage these trends and data into a solid B2B marketing strategy.  You can view the entire presentation from Google in the video below, or continue reading this article for a summary of the main points. If your company is a B2B seller and you would like to improve your B2B marketing strategy for a better conversion rate, talk to our digital marketing professionals at Proceed Innovative.  We are a certified Google Partner that has helped many B2B companies improve their marketing strategies for a better conversion rate and higher ROI.  We know that you are busy running your business; let our professionals collect and leverage your data to create a B2B marketing strategy that targets your audience at the right time and place in the buying process. B2B Industry Trends Google representatives begin this presentation by discussing past and current industry trends to show how the B2B market has changed in the past ten years, and how these changes should influence your B2B marketing strategies.  In 2008,...