Project Description

Schaumburg Boomers – Digital Marketing Case Study

The Schaumburg Boomers partnered with Proceed Innovative to increase ticket engagement, drive local awareness, and generate measurable conversions through Google Ads. The campaign focused on reaching high-intent audiences across the Chicagoland area using a combination of Performance Max and Display advertising.

Impression

April – August 2025

Conversion

Total Conversion

Cost Per Conversion

CPC

Highly localized targeting ensured ads reached the most relevant audiences
Performance Max allowed Google’s automation to scale winning placements.
Ongoing monitoring and refinement kept costs low and performance consistent.

The Challenge

The Boomers needed to:

Increase visibility for ticket sales
Drive traffic from local audiences
Generate measurable actions such as website visits, phone calls, and email inquiries
Maintain cost efficiency throughout the season

The Strategy

Proceed Innovative implemented a multi-channel Google Ads strategy that included:

Performance Max campaigns to capture high-intent search and discovery traffic
Display campaigns to increase local brand awareness
Advanced conversion tracking for website actions, phone calls, and email clicks
Geo-targeted advertising focused on Schaumburg and surrounding communities
Continuous optimization of bids, locations, schedules, and creative

If you’re looking to generate qualified leads, increase local visibility, and turn ad spend into measurable results, Proceed Innovative can help you build and manage campaigns that perform.

Ready to Fill More Seats?

Proceed Innovative builds Google Ads and digital marketing campaigns designed around real business goals.

Whether the goal is selling more tickets, building local awareness, or driving more calls and inquiries, our team develops strategies focused on measurable results. Your organization could be the next case study on this page.

Talk to Proceed Innovative

Schaumburg Boomers

Project Description