Schaumburg Boomers – Digital Marketing Case Study

The Schaumburg Boomers partnered with Proceed Innovative to increase ticket engagement, drive local awareness, and generate measurable conversions through Google Ads. The campaign focused on reaching high-intent audiences across the Chicagoland area using a combination of Performance Max and Display advertising.

The Challenge

The Boomers needed to:

• Increase visibility for ticket sales

• Drive traffic from local audiences

• Generate measurable actions such as website visits, phone calls, and email inquiries

• Maintain cost efficiency throughout the season

The Strategy

Proceed Innovative implemented a multi-channel Google Ads strategy that included:

• Performance Max campaigns to capture high-intent search and discovery traffic

• Display campaigns to increase local brand awareness

• Advanced conversion tracking for website actions, phone calls, and email clicks

• Geo-targeted advertising focused on Schaumburg and surrounding communities

• Continuous optimization of bids, locations, schedules, and creative

If you’re looking to generate qualified leads, increase local visibility, and turn ad spend into measurable results, Proceed Innovative can help you build and manage campaigns that perform.