The Importance of Online Reputation Management

The Importance of Online Reputation Management

What is Online Reputation Management? Online Reputation Management (ORM) is when one addresses, monitors, or mitigates the search engine results pages or mentions in website content. While the term may sound new, you are probably already familiar with the necessity of having an online presence – or better yet – an online reputation. Keeping this in mind, it’s extremely important for every company to not only monitor their web presence, but how someone or something is viewed based on an internet search. Every single second, users are posting comments, blogs, pictures, videos, and other web content that always changes internet search results. Knowing this from experience, many users as business owners will want to influence those results. Online Reputation Management as it Relates to PR Similar to public relations (PR), a company must constantly be monitoring and taking action to improve its online reputation. Here are some common online PR activities: Creating and posting new content Staying active on social media Forums Blogs Social networking Promoting existing content Building social profiles While these PR activities can be time-consuming, the rewards can be substantial, including higher sales, brand awareness, and personal career advancement. One thing that can be feared among many companies, however, is mentions when there is criticism, either through professional journalism or user-generated content. But even that can be reversed with experienced ORM, leading to even greater benefits. When managing your online reputation, you’ll want to monitor all of the following: Social media Blogs Websites Online directories with reviews Collaborative websites like Wikipedia Article submission directories Collaborative research websites User-generated content Blogging communities Social news and bookmarking sites...
How to Respond to a Negative Review

How to Respond to a Negative Review

As online reviews grow exceedingly popular on platforms like Google, Yelp, Facebook, etc., and play a role in the customer purchase decisions, the topic about negative reviews can be a sensitive one for business owners. Due to the fact that businesses want to control their online reputation and that online reviews are becoming increasingly popular for customers, more and more companies keep a conscious eye of their online profiles. If you get a negative review, follow the list of steps below: 1. Fix all issues with products, services, and customer care policies 2. Respond right away 3. If you fixed the problem, ask them to reconsider 4. If you didn’t fix the problem, acknowledge it 5. Ask the review site to remove it 6. Push it down 7. Push for more positive reviews 8. Get positive reviews on other sites 1. Fix issues with products, services, and customer care policies This is one of the most important issues to improve for your company. If a customer had complained about their experience with your product or service, chances are it will happen again. Whether it’s fixing the bugs with your product or improving your customer care policy, this won’t only help to prevent negative reviews in the future but can actually increase sales as a result of higher customer satisfaction. The biggest problem that companies face is identifying the issues with themselves. If you put yourself in your customers’ shoes, you might be able to get a few ideas. How would you feel about the experience you received and would you share it with friends and family? Even if you think...
Build Your Business Reputation: The Power of Online Reviews

Build Your Business Reputation: The Power of Online Reviews

Nothing can feel more rewarding than having happy customers that brag about you to their friends and family. A week later, you may even get a call from their neighbor or mom, telling you that they were referred by your previous customer. Next thing you know, you are serving their entire family, without having to do any extra work! An effective way to building your business reputation, word-of-mouth is one of the most well-known, cost-effective forms of marketing. However, today’s technology allows a new opportunity for businesses to build their reputation so that the world will know about previous customer experiences: online reviews. The following statistics measure the impact on purchasing decisions from online reviews: 88% of consumers trust online reviews as much as a family or friend recommendation. 90% of customers claim that a positive online review impacted their purchasing decision. 90% of consumers trust online reviews to help them make their buying decision on a local business. The Importance of an Online Presence and Reputation Management With the world of consumers going digital, all businesses, both small and large, must be ready for this transition. As the majority of consumers search online for local businesses, their online experience will also reflect their purchasing decision, thus, their online review. Ultimately, businesses that do not currently offer their products or services online must be quick to establish their digital presence or be overcome by their competitors. The following statistics regarding small businesses have been conducted by Yodle: 52% of all small business owners reported not having a website at all. Only 10% of businesses have figured out how to use...
Support Walk to End Alzheimer’s this Christmas!

Support Walk to End Alzheimer’s this Christmas!

Christmas is the Season of Giving Christmas and the holidays are the season of giving. Proceed Innovative is inviting you to help us donate to the Walk to End Alzheimer’s nonprofit organization and enhance our digital marketing services. If you review our services on any of the platforms listed below, Proceed Innovative will donate $15 to Walk to End Alzheimer’s nonprofit organization for each review. As we greatly appreciate your business, we would like to know how we are doing so we can find better ways to serve you in the future. With that, we hope to see your feedback soon! You can use any of the following social platforms for your review: Better Business Bureau Google+ Facebook Yelp With your help, we can aid in this battle against Alzheimer’s to put each affected families’ worries to an end. This holiday season Proceed Innovative is dedicated to improving our digital marketing services while participating in a social cause. We hope to make a difference by donating each month in 2017. All donations will be announced at the end of this campaign. This is one way we play a vital role in supporting nonprofit organizations and social causes. Walk to End Alzheimer’s Walk to End Alzheimer’s is a nationwide event that is focused on raising awareness and funds for the care, research, and support of all lives affected by the dementia. Individuals of all ages and abilities are invited to contribute towards its cure and prevention. With that, all donations from Proceed Innovative are contributed to the scientific development of the prevention and treatments of Alzheimer’s. We need your help in donating...
How to Get Online Reviews from your Customers

How to Get Online Reviews from your Customers

Customer feedback has always been important for businesses that want to provide the best possible products and services.  In the past, the reputation of a business relied mostly on word of mouth and reviews through customer surveys.  Now with many outlets online for people to write reviews of products and services including Google and Yelp, it is easier to get reviews from more customers and for users to access these reviews to help make decisions.  While it is easier than before, getting your customers to write reviews still can be a difficult task because they must take the time and the effort to write about their experience. Why are Customer Reviews Important? The main reason why online customer reviews are so important for your business is because people use them when making decisions.  In fact, 90% of customers say that they have made purchase decisions based on good online reviews according to a Zendesk survey.  A Consumer Review Survey from BrightLocal presented these statistics on the importance of online reviews: Around 90% of consumers had read customer reviews online in the previous 12 months when making a buying decision. 39% said they regularly read reviews. 88% said that online reviews are as trustworthy as personal recommendations. Around 70% act after reading positive online reviews. Clearly, most consumers looking online for a product or service include customer reviews as part of their research.  The online reviews for your business play a key role in your online reputation.  Positive reviews help improve your brand reputation and build trust among current and potential customers.  Therefore, it is very important to encourage your...