10 Web Design Mistakes You Must Avoid for Better ROI

10 Web Design Mistakes You Must Avoid for Better ROI

The majority of those looking to make a purchase for products or services start their journey by searching online.  Long gone are the days in which the majority of consumers go shopping between brick and mortar buildings to find what they are looking for.  Even if your business has a physical location, your potential customers will find your website before ever stepping foot in your building.  This makes it very important to have a functional website with a user-friendly design. Your website is your company’s introduction to your potential customers.  Visitors to your website should be able to quickly understand what your company is about, the products and services you offer, and what action to take if they are interested in your products or services.  If the design of your website is outdated, slow to load, or difficult to navigate, users will likely bounce from your website right away and go to the site of a competitor. The design and functionality of your website is extremely important because it helps sell your products and services.  When designing your website, you must consider different factors such as appearance, load time, navigation, mobile responsiveness, and SEO principles.  If you make a mistake with your website design, it can mean the difference between getting a sale and losing a sale to your direct competitor. This guide covers some of the most common mistakes that are made during the web design process that could cost your company good business.  By avoiding these mistakes, you can maximize the ROI of your website. 1. Your Website Does Not Explain What You Do When a user...
RestorationMasterFinder.com Has a New Look

RestorationMasterFinder.com Has a New Look

Proceed Innovative Launches Newly Redesigned Lead Generation Website At Proceed Innovative, we have been providing SEO, lead generation, and web design services for businesses nationwide since 2003.  Our SEO experts are focused on helping our clients achieve their digital marketing goals by ensuring that they have well-designed, fully optimized websites that will help attract more search traffic and generate more leads and conversions.  As a digital marketing agency and web design company, it is also important for us to keep our own websites highly optimized and functional with a fresh, user-friendly design. We are excited to announce the launch of our redesigned lead generation website RestorationMasterFinder.com (RMF).  The new RMF design has all the features of a competitive contemporary digital marketplace with the ability to grow.  The responsive layout is one key feature of the website that makes it easy for mobile users to experience the full functionality of the website.  RMF’s customers and traffic have been growing rapidly in recent years and the new site was designed to accommodate this and future growth. About RestorationMasterFinder.com RestorationMasterFinder.com, or RMF, is a lead generation website built and developed by the web design team at Proceed Innovative.  The purpose of this website is to connect customers to qualified businesses in the disaster restoration, furniture restoration and cleaning industries.  RMF has been very successful at generating leads for our business clients and the redesign will improve the website’s performance and ensure future success. RMF consists of geo-based micro-sites that are highly optimized to improve the ROI for featured businesses.  The site also makes it easy for customers to connect to a qualified...
Mobile and Organic Search Market Share Growth – Q4 2018

Mobile and Organic Search Market Share Growth – Q4 2018

The organic and mobile search market data for quarter 4 of 2018 reaffirms what digital marketers have been preaching for the last several years.  Effective search engine optimization (SEO) strategies, especially strategies that involve mobile friendly SEO and mobile responsive web designs, are of paramount importance for driving more traffic to your website.  The number of online searches done on mobile devices has grown each year since it surpassed desktop searches in October of 2016 and Google continues to account for the largest share of overall organic and mobile searches by far. In Merkle’s Digital Marketing Report for Q4 2018, the data shows that Google accounted for 93 percent of all organic searches in the U.S. and 96 percent of all organic mobile searches.  Both figures are an increase from Q4 of 2017.  With such a high share of internet users turning to Google for their searches, especially on mobile devices, it is important for businesses and digital marketers to focus on optimizing their website for Google’s search engine results pages (SERPs) and ensuring that it is mobile friendly.  If your website is not optimized for mobile search, you will quickly be left behind. In this guide, we will cover the importance of optimizing your website for organic search, especially for mobile devices.  Your website needs to be well optimized and have a mobile responsive web design so that it displays properly for the growing number of users doing online searches on their mobile devices.  If your website is not optimized for mobile searches, you can enlist the help of a digital marketing agency like Proceed Innovative and their...
Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to mobile devices to learn about or buy just about anything. As for business owners, there has been lots of confusion and even frustration as to what this means. In sum, if a website is not mobile-friendly, its rankings will suffer the most. But this does not mean that mobile-friendly websites’ rankings will improve. So what needs to be done? Or if the site is already mobile-friendly, what else needs to be done? This blog will cover the basics of Google’s Mobile First Index and how it impacts SEO. It will also provide the answers to common questions regarding the new index and what can be done to improve or maintain your rankings on Google. Find below the answers to all of the following questions about Google’s mobile-first index. What is mobile-first indexing? What needs to be done about mobile-first indexing? Is mobile-first indexing adding mobile pages to another mobile index? Is the mobile-first indexing happening everywhere? Will Google only use my mobile site to determine rankings? When will Google use the desktop site to determine rankings rather than the mobile site? What if I don’t have a mobile version of my site? What will happen if I have a large desktop site and a large mobile site? Will that content still be indexed and appear on mobile searches? How does this affect my...
Google Says: Mobile Friendly, Are You Ready?

Google Says: Mobile Friendly, Are You Ready?

On April 21, Google will release the newest in a growing list of major search algorithm updates. This one is focused on the mobile-friendliness of your website and according to industry experts, has the potential to have a greater impact on your site’s visibility than Panda and Penguin. For us veteran webmasters of the past updates to Google’s search algorithm, we will sleep very little the night of April 20, followed by a coffee/tea-fueled day of checking metrics, site statistics, and watching for news of the first set of victims and victors to the new rules of engagement. But we can’t always blame Google, despite our basic instincts. Google has not been shy to admit and direct webmasters alike to the importance of mobile browsing and the mobile search experience for the past few years, at times indirectly and others much more directly. We see the February post on the Webmaster Central Blog, Finding more mobile friendly search results, referencing the April 21 update as a very direct and intentional move towards an improved mobile search and browsing experience. Get ready, set, MOBILE-friendliness check! Now that you’re hopefully motivated to improve the mobility of your website and are not satisfied to ‘wait and see’ how your website traffic is affected on April 21, there are a few ways to get started and prepare for the worst. We recommend checking Google’s own Mobile-Friendly Test. Enter your website’s URL and Google will check its mobile-friendliness. If you pass, congratulations! If not, follow the recommendations from Google along with our suggestions below. Our team has been researching information on the Google algorithm...