Web Design Tricks to Drive Sales to Your Business

Web Design Tricks to Drive Sales to Your Business

You’re probably wondering why, despite seemingly positive optimization results in the form of increased traffic to your website, your sales aren’t anywhere near where you want them to be. In all likelihood, it has something to do with your web design. Web design does more than just make a website look good. It can also influence visitors to provide you leads and eventually, those much-desired conversions, which could come in the form of a filled contact form, a newsletter subscription, and of course, sales of your product or service. So how can you tweak your web design in a way that will increase your chances of driving sales to your business? Here are some tips. Shorten the contact form Your contact form is your website’s primary lead generation tool. When it asks for too much information, it becomes a long one, and no one really likes or has the time filling in lengthy forms. If possible, ask only for the names, email addresses, and zip codes of your visitors. With such a short contact form, users will be more likely to fill it out willingly. Use a bit of color psychology Have you ever noticed how stores holding clearance sales almost always use red for its billboards and other marketing materials? Red is good at creating a sense of urgency. Other colors also appeal to certain demographics. So take a closer look at your target market and try to use colors on your website that may elicit a positive response from them. Put your call-to-action (CTA) button somewhere prominent It’s your CTA or call-to-action button that people have to...
10 Web Design Mistakes You Must Avoid for Better ROI

10 Web Design Mistakes You Must Avoid for Better ROI

The majority of those looking to make a purchase for products or services start their journey by searching online.  Long gone are the days in which the majority of consumers go shopping between brick and mortar buildings to find what they are looking for.  Even if your business has a physical location, your potential customers will find your website before ever stepping foot in your building.  This makes it very important to have a functional website with a user-friendly design. Your website is your company’s introduction to your potential customers.  Visitors to your website should be able to quickly understand what your company is about, the products and services you offer, and what action to take if they are interested in your products or services.  If the design of your website is outdated, slow to load, or difficult to navigate, users will likely bounce from your website right away and go to the site of a competitor. The design and functionality of your website is extremely important because it helps sell your products and services.  When designing your website, you must consider different factors such as appearance, load time, navigation, mobile responsiveness, and SEO principles.  If you make a mistake with your website design, it can mean the difference between getting a sale and losing a sale to your direct competitor. This guide covers some of the most common mistakes that are made during the web design process that could cost your company good business.  By avoiding these mistakes, you can maximize the ROI of your website. 1. Your Website Does Not Explain What You Do When a user...
RestorationMasterFinder.com Has a New Look

RestorationMasterFinder.com Has a New Look

Proceed Innovative Launches Newly Redesigned Lead Generation Website At Proceed Innovative, we have been providing SEO, lead generation, and web design services for businesses nationwide since 2003.  Our SEO experts are focused on helping our clients achieve their digital marketing goals by ensuring that they have well-designed, fully optimized websites that will help attract more search traffic and generate more leads and conversions.  As a digital marketing agency and web design company, it is also important for us to keep our own websites highly optimized and functional with a fresh, user-friendly design. We are excited to announce the launch of our redesigned lead generation website RestorationMasterFinder.com (RMF).  The new RMF design has all the features of a competitive contemporary digital marketplace with the ability to grow.  The responsive layout is one key feature of the website that makes it easy for mobile users to experience the full functionality of the website.  RMF’s customers and traffic have been growing rapidly in recent years and the new site was designed to accommodate this and future growth. About RestorationMasterFinder.com RestorationMasterFinder.com, or RMF, is a lead generation website built and developed by the web design team at Proceed Innovative.  The purpose of this website is to connect customers to qualified businesses in the disaster restoration, furniture restoration and cleaning industries.  RMF has been very successful at generating leads for contractors and the redesign will improve the website’s performance and ensure future success. RMF consists of geo-based micro-sites that are highly optimized to improve the ROI for featured businesses.  The site also makes it easy for customers to connect to a qualified local business...
Mobile and Organic Search Market Share Growth – Q4 2018

Mobile and Organic Search Market Share Growth – Q4 2018

The organic and mobile search market data for quarter 4 of 2018 reaffirms what digital marketers have been preaching for the last several years.  Effective search engine optimization (SEO) strategies, especially strategies that involve mobile friendly SEO and mobile responsive web designs, are of paramount importance for driving more traffic to your website.  The number of online searches done on mobile devices has grown each year since it surpassed desktop searches in October of 2016 and Google continues to account for the largest share of overall organic and mobile searches by far. In Merkle’s Digital Marketing Report for Q4 2018, the data shows that Google accounted for 93 percent of all organic searches in the U.S. and 96 percent of all organic mobile searches.  Both figures are an increase from Q4 of 2017.  With such a high share of internet users turning to Google for their searches, especially on mobile devices, it is important for businesses and digital marketers to focus on optimizing their website for Google’s search engine results pages (SERPs) and ensuring that it is mobile friendly.  If your website is not optimized for mobile search, you will quickly be left behind. In this guide, we will cover the importance of optimizing your website for organic search, especially for mobile devices.  Your website needs to be well optimized and have a mobile responsive web design so that it displays properly for the growing number of users doing online searches on their mobile devices.  If your website is not optimized for mobile searches, you can enlist the help of a digital marketing agency like Proceed Innovative and their...
Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to mobile devices to learn about or buy just about anything. As for business owners, there has been lots of confusion and even frustration as to what this means. In sum, if a website is not mobile-friendly, its rankings will suffer the most. But this does not mean that mobile-friendly websites’ rankings will improve. So what needs to be done? Or if the site is already mobile-friendly, what else needs to be done? This blog will cover the basics of Google’s Mobile First Index and how it impacts SEO. It will also provide the answers to common questions regarding the new index and what can be done to improve or maintain your rankings on Google. Find below the answers to all of the following questions about Google’s mobile-first index. What is mobile-first indexing? What needs to be done about mobile-first indexing? Is mobile-first indexing adding mobile pages to another mobile index? Is the mobile-first indexing happening everywhere? Will Google only use my mobile site to determine rankings? When will Google use the desktop site to determine rankings rather than the mobile site? What if I don’t have a mobile version of my site? What will happen if I have a large desktop site and a large mobile site? Will that content still be indexed and appear on mobile searches? How does this affect my...