The New Google Ranking Factor: Page Experience

The New Google Ranking Factor: Page Experience

When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt.  On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites:...
Google Hummingbird Update

Google Hummingbird Update

Google has recently updated its search algorithm to respond to longer, more complex search phrases and questions that people enter through their smartphones and mobile devices. What this means is that the traditional keyword-based system has been changed to handle...