The New Google Ranking Factor: Page Experience

The New Google Ranking Factor: Page Experience

When Google releases an algorithm update that changes the way websites are ranked the digital marketing field has to adapt.  On May 28, 2020, Google announced an upcoming change to their algorithm in which a new metric will play heavily in the ranking of websites:...
Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to...
Google Hummingbird Update

Google Hummingbird Update

Google has recently updated its search algorithm to respond to longer, more complex search phrases and questions that people enter through their smartphones and mobile devices. What this means is that the traditional keyword-based system has been changed to handle...