The Team At Proceed Innovative
We are a team of SEO Experts, based in Chicago and Schaumburg, IL. We understand each business or industry is unique. Proceed Innovative’s experienced SEO team creates customized integrated internet marketing solutions for your business that will help you accomplish your objectives and meet your ROI goals. We have a proven track record of success and experience to match your Internet marketing objectives and budget.
Jasmine Panayotov
Jasmine Panayotov is the Managing Partner of Proceed Innovative, a full-service digital marketing agency based in the Chicago area that specializes in SEO, high-converting web design, and paid search. Under her leadership, the agency empowers businesses to navigate the ever-changing digital landscape with confidence – turning online traffic into loyal customers, and data into measurable growth.
With over two decades of experience in IT and marketing, Jasmine has been fully focused on search engine marketing since 2008. Her unique blend of technical acumen and business strategy allows her to act as the key bridge between innovation and execution. Prior to shifting her focus to digital marketing, she built strong foundational experience in technology and analytics.
Jasmine holds a master’s degree in engineering from the Technical University of Sofia, Bulgaria, and a Master of Science in Computer Science from Loyola University in Chicago. These credentials give her a strong backbone in analytical thinking and systems design – skills that she applies daily to help clients get found online, convert visitors into leads, and build sustainable business growth.
In addition to her formal education, Jasmine is a proud graduate of the Goldman Sachs 10,000 Small Businesses (10KSB) program – an intensive business education initiative designed to help entrepreneurs create jobs and drive economic progress. Through this experience, she enhanced her leadership capabilities, sharpened her strategic vision, and deepened her commitment to results-driven growth.
Her contributions to the local business and marketing community have been widely recognized. In 2019 she was named one of the Daily Herald’s “Most Influential Women”, acknowledging her role as a leader in the digital marketing and IT industries. More recently, in November 2024, she received the Lori Stone Women of the Year Award from the Schaumburg Business Association for her outstanding contributions to the local business community.
Driven by her passion for digital marketing and her belief that every company deserves a strong online presence, Jasmine and the team at Proceed Innovative commit to delivering cost-effective, customized strategies that generate measurable results. They focus on increasing brand visibility, attracting the right audience at the right time, and turning clicks into conversions. Under her leadership, Proceed Innovative has become a trusted partner for businesses seeking to extend brand awareness, enhance online visibility, and achieve sustainable growth.
Jasmine is deeply committed to continuous learning – whether that’s keeping ahead of algorithm shifts, exploring AI-led search innovations, or diving into web analytics and conversion optimization. She believes that in-house curiosity and client-centric focus drive true digital transformation.
Jasmine often participates in panel discussions and talks and brings a blend of technical expertise, marketing strategy and hands-on leadership – sharing insights in SEO, paid search, web design, local and mobile optimization, and how to build a digital presence that stands the test of time.
Patrick Panayotov
Patrick Panayotov is focused on expanding business opportunities for clients and constantly improving the results from their marketing campaigns. Beginning his career with Proceed Innovative in 2011, as a Data Analyst, Patrick learned the fundamentals of what drives a successful digital marketing campaign. Drawing from that experience in his current role, Patrick works closely with clients to bridge the gap between the technical improvements that are implemented and the tangible results which they bring. In addition to translating the complex language of digital marketing, Patrick helps clients upgrade their online presence with a new website. He works diligently to understand the client and their target customer to produce the best possible results. Patrick graduated from the University of Illinois at Urbana–Champaign with a Dual Degree in Finance and Marketing.
800-933-2402 – Toll-Free
847-879-1168 – Business
224-623-9672 – Mobile
847-879-1198 – Fax
Meet Our Team
At the Schaumburg office
The team at the Schaumburg office
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