The Importance of Structured Data for Your Website

The Importance of Structured Data for Your Website

The way to succeed in online marketing is to not just have a good website, but a website that is recognized and ranked by the major search engines.  Search engines like Google tend to favor websites that it deems valuable to its users and best answers the queries entered into the search.  In order for Google and other search engines to rank your website and include it in the search engine results pages (SERPs), they need to be able to read and understand your website.  This not only includes the content that users see on your webpages, but also the code that communicates the structure of your website to the search engines. All websites are built with a structure.  There is a home page as well as different pages, sections, and subsections of a website including the about page, service pages, contact pages, blogs, FAQs, and more.  While the content on these pages and navigation within your website let visitors know what they are, the search engines need a code format to decipher the structure of your website.  The coding format and language that is used to signal this information to the search engines is known as structured data. What is Structured Data? Structured data is a type of code format that describes your website in a way that search engines understand.  It lets search engines know the structure of your website and if the structured data code is used correctly, it will give search engines a better understanding of the content on a given page.  Well implemented structured data will also increase the possibility that the pages of...
Voice Search: SEO Tips for Local Businesses

Voice Search: SEO Tips for Local Businesses

Experts in the field of SEO and internet marketing have been saying this for the past couple of years; voice search is quickly growing and becoming the main way that people search online.  In fact, 72% of people who own devices with voice user interfaces (VUIs) are already using these devices each day for voice searches.  These devices make it very easy to quickly search for anything online, including products and services from local businesses. In 2016, Google CEO Sundar Pichai said that 20% of all Google search queries are done with voice search.  ComScore predicts that as much as 50% of online searches will be done with voice search by 2020. Voice search has not yet overtaken traditional search, but its growing prevalence has changed the way that people search online.  It is very important for local businesses to understand how voice search is changing how people look for businesses online so they can optimize their website and marketing strategies to attract more traffic from those using voice search. In this guide, you will learn more about voice search habits and the VUIs that people use for voice search, as well as how to optimize local SEO strategies to put your business in the best position to succeed in the changing landscape of online search. Identifying the Opportunity The majority of voice searches are done on mobile devices which makes them local in nature.  This is very important for businesses to understand if they are trying to attract a local audience.  However, it is also important for business to note how voice search has expanded beyond local mobile...