by Proceed Innovative | Aug 24, 2020 | Blog, SEO
At Proceed Innovative, we are deeply committed to our core values of which include keeping our commitment to our team and to our clients. Since 2008, they have brought us success, ambitious clients and dedicated digital marketing professionals, allowing us to build a financially strong and profitable company. We continue to follow these values today as we are happy to be chosen by Expertise as a top pick among their selection of SEO experts in the Naperville, IL area. About Expertise Expertise is a company research firm that carefully selects companies based on their performance and promotes them with a special recognition, providing a business description, logo and contact details. They identify the top service professionals across 200+ industries in large cities throughout the United States. They have analyzed over 10 million companies and generated over $200 million in revenue for their featured local businesses. Expertise Selection Process The Expertise selection process begins with identifying a large pool of active companies of the same industry within a geographical area. Then their license and contact information are verified as well as check if the company has an active reputation in their community. Finally, their in-house software is used to grade each candidate according to each of the following: Reputation: History of satisfied customer providing positive, detailed reviews Credibility: Established in their industry with awards, accreditations and licensing Experience: Experts in their industry, with years of practical experience and job knowledge Engagement: Approachable and responsive to clients as well as available to take on new business Professionalism: Commitment to providing consistent, quality work and great customer service Finally, they hand-pick the...
by Proceed Innovative | Aug 14, 2020 | Blog, SEO
There is no denying that SEO marketing can be a high return investment for a business because so many people are turning to Google when searching for a specific product or service, nearby store, or place to eat. However, SEO marketing can be rather complex and it takes a deep knowledge of good SEO strategies as well as the best practices suggested by Google to implement an effective internet marketing campaign. For many businesses, it is simply not cost effective to commit staff and resources to learning the intricacies of SEO and constantly maintaining their website to sustain rankings and web position. Therefore, many companies opt to hire an internet marketing agency to provide SEO services. An SEO service provider and Google Partner like Proceed Innovative has the experience and knowledge of the best SEO practices as recommended by Google to help businesses improve their online presence and ROI of their website. Hiring an SEO service provider should not be taken lightly because the agency will be integral to your success. You should be able to trust that any SEO marketing agency that you hire will take the time to understand your business and provide suggestions that will improve your bottom line based on a successful internet marketing campaign that achieves your desired goals. In short, you want an SEO service provider that is passionate about your success as a business and not just worried about boosting the rankings of your website. Google recently put out a video called “How to Hire an SEO” in which Maile Ohye, the Developer Programs Tech Lead, describes several steps that companies should...
by Proceed Innovative | Jun 19, 2020 | Blog, Content Marketing, SEO
There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results. The search engine giant has been the main search engine used by people browsing the internet for nearly two decades which is why marketing departments and digital marketing agencies focus their attention on getting good rankings and appearing high within the Google search engine results pages (SERPs). Over the years, Google has introduced and updated many tools that are crucial for digital marketers trying to improve their rankings and visibility on Google. Tools such as Adwords, Google Analytics, and Google My Business are heavily used to track and improve the performance of websites and the online presence of businesses. Google always strives to improve the experience of marketers with new tools and best practices, while focusing on improving the user experience. One tool that Google has introduced to improve the experience of mobile users that is often ignored by digital marketers is Google Discover. Google works to create the best user experience by analyzing data gathered from its users to create a unique experience based on their behaviors and search habits. Google Discover is a personal feed available on mobile devices that shows users content related to their previous searches and interests without performing a search. Links on Google Discover have been shown to get good traffic and high click through rates (CTRs) as this software is highly optimized. Though much of the content on Google Discover is based on the hobbies and interests of individual users, brands can also appear within these...
by Proceed Innovative | Jun 16, 2020 | Blog, SEO, Web Design
Proceed Innovative has had the pleasure of working with Northwest Compass to optimize their website with a sleek design and clear navigation. Our team volunteered to take on this project to help the Chicagoland community respond to the novel coronavirus pandemic. Who is Northwest Compass? Northwest Compass is a non-profit organization providing emergency and educational services for anyone vulnerable or in crisis. They deliver services to those in need by building community partnerships, following their core values. Their core values include: Cultural competency Organizational partnerships Mutually agreeable goals Program excellence Accountability Suspending judgment and demonstrating empathy Solution focused-motivational interviewing After identifying the mission and core values of your non-profit organization, they should be reflected on your website. The company’s promise is the first step to communicating with the audience, then showing the hard work behind it. This is where web design comes in, a great opportunity to visually showcase your work. Web design is an unspoken language, which tells your audience about who you are. The two main goals are to make your website appealing and easy to navigate. Here are some SEO tips: 1. Making your website appealing. Trust and Professionalism Creating a website can be the first step to an online presence, yet optimization is a constant task that may be hard to continuously manage. It is important to integrate core values into a clear design. You should also stay consistent with your mission to have a positive brand perception. Consistency is the key to building trust and exemplifying professionalism with your audience. Northwest Compass is clear and concise with information an online visitor may need. Keep...
by Proceed Innovative | May 19, 2020 | Blog, Local SEO, SEO
There is no denying that the COVID-19 pandemic has drastically changed the world. Just about every area of life has been impacted and many different businesses are currently closed as the U.S. is under stay at home orders to help prevent the spread of the virus. Small businesses especially have been feeling the impact of the stay at home orders as many companies have lost business and this reduction in revenue has forced some to go out of business. The situation created by the pandemic is unprecedented in our lifetimes and there is no consensus on how small businesses should react to stay in business. One thing is for sure, the current pandemic has changed consumer behaviors and made many traditional means of marketing at least temporarily obsolete. For small businesses to survive during the pandemic, they need to adjust their marketing approach. The worst thing a small business can do is try to wait out the storm and hope things return to normal. As of right now, no one knows when the world will return to normal or if the world will return to what was considered normal before the pandemic. While the nature of this pandemic is unprecedented in our lifetimes (the last serious pandemic was the Spanish Flu Pandemic in 1918), it is not unprecedented for businesses to deal with outside factors that force them to change the way they do business. Companies should view this pandemic as an opportunity to adjust their message to their audience and change their marketing approach to connect with their audience during this pandemic. Businesses that do not adjust to...
