Google Dominates Worldwide Search Engine Market Share

Google Dominates Worldwide Search Engine Market Share

Google has become such a big part of everyday life in the last 20 years.  What started as an obscure company running out of a garage is now the biggest search engine in the world that many people use on a daily basis.  The fact that the word “google” has become a verb to look things up online shows just how big of an entity it has become. It should come as a surprise to no one that Google has the biggest chunk of the worldwide search engine market share.  In fact, Google dominates the market share with Bing coming in as a very distant second.  The numbers show that throughout the world, 9 out of 10 people go to Google when conducting any type of search on the internet. Google’s share of the market is so huge, that digital marketing agencies tailor their search engine optimization (SEO) and web design services specifically to help websites rank well in Google’s search results.  At Proceed Innovative, our goal is to help our clients get found on Google and everything we do, including web design, SEO, content creation, and PPC management, is done with Google’s best practices in mind. With Google taking more than 90 percent of the worldwide search engine market share, the importance of having your business rank well in the Google search results is obvious.  Our digital marketing experts at Proceed Innovative can help businesses improve their online visibility and Google rankings through the web design and SEO services we offer.  As a certified Google Partner, we at Proceed Innovative understand and implement Google’s best practices to help...
How to Create an Effective SEO Strategy for 2021

How to Create an Effective SEO Strategy for 2021

If the year 2020 has taught us one thing, it is that the online visibility and brand awareness of your business is crucial.  The COVID-19 pandemic has kept people inside more than usual which essentially gives businesses a guaranteed audience online.  If your business has implemented an effective SEO marketing strategy, then those who are looking for your products or services online during the pandemic are much more likely to find your business. Pandemic aside, the trend was already showing more people searching online for products and services than ever before, especially on mobile devices.  If you want to make sure your business appears at or near the top of search engine results pages (SERPs), attracts more organic traffic, and increases revenue to improve your ROI, you need to have a solid, multi-faceted SEO strategy. An SEO strategy is a broad plan that focuses on the big picture, and it is made up of various facets and tasks that all work together to accomplish your larger goals of better visibility and more traffic which will ultimately increase revenue.  The start of the new year is a great time to evaluate your current SEO strategy, consider your online marketing goals, and determine how well your SEO strategy is meeting these goals.  If you find that your SEO strategy is not meeting your goals or that you are not satisfied with the results, you can rework your SEO strategy for 2021. When creating your 2021 SEO strategy, make sure you consider your budget, goals, and timeframe to achieve your goals.  If you do not have the resources within your business to...
Proceed Innovative Ranked Among the Best SEO Agencies of 2020 by Expertise

Proceed Innovative Ranked Among the Best SEO Agencies of 2020 by Expertise

At Proceed Innovative, we are deeply committed to our core values of which include keeping our commitment to our team and to our clients. Since 2008, they have brought us success, ambitious clients and dedicated digital marketing professionals, allowing us to build a financially strong and profitable company. We continue to follow these values today as we are happy to be chosen by Expertise as a top pick among their selection of SEO experts in the Naperville, IL area. About Expertise Expertise is a company research firm that carefully selects companies based on their performance and promotes them with a special recognition, providing a business description, logo and contact details. They identify the top service professionals across 200+ industries in large cities throughout the United States. They have analyzed over 10 million companies and generated over $200 million in revenue for their featured local businesses. Expertise Selection Process The Expertise selection process begins with identifying a large pool of active companies of the same industry within a geographical area. Then their license and contact information are verified as well as check if the company has an active reputation in their community. Finally, their in-house software is used to grade each candidate according to each of the following: Reputation: History of satisfied customer providing positive, detailed reviews Credibility: Established in their industry with awards, accreditations and licensing Experience: Experts in their industry, with years of practical experience and job knowledge Engagement: Approachable and responsive to clients as well as available to take on new business Professionalism: Commitment to providing consistent, quality work and great customer service Finally, they hand-pick the...
Google Video on Hiring an SEO Marketing Agency

Google Video on Hiring an SEO Marketing Agency

There is no denying that SEO marketing can be a high return investment for a business because so many people are turning to Google when searching for a specific product or service, nearby store, or place to eat.  However, SEO marketing can be rather complex and it takes a deep knowledge of good SEO strategies as well as the best practices suggested by Google to implement an effective internet marketing campaign.  For many businesses, it is simply not cost effective to commit staff and resources to learning the intricacies of SEO and constantly maintaining their website to sustain rankings and web position.  Therefore, many companies opt to hire an internet marketing agency to provide SEO services.  An SEO service provider and Google Partner like Proceed Innovative has the experience and knowledge of the best SEO practices as recommended by Google to help businesses improve their online presence and ROI of their website. Hiring an SEO service provider should not be taken lightly because the agency will be integral to your success.  You should be able to trust that any SEO marketing agency that you hire will take the time to understand your business and provide suggestions that will improve your bottom line based on a successful internet marketing campaign that achieves your desired goals.  In short, you want an SEO service provider that is passionate about your success as a business and not just worried about boosting the rankings of your website.  Google recently put out a video called “How to Hire an SEO” in which Maile Ohye, the Developer Programs Tech Lead, describes several steps that companies should...
Best Ways to Optimize Your Website for Google Discover

Best Ways to Optimize Your Website for Google Discover

There is no question in today’s digital marketing world that if you want your website discovered, you need to be present in the Google search results.  The search engine giant has been the main search engine used by people browsing the internet for nearly two decades which is why marketing departments and digital marketing agencies focus their attention on getting good rankings and appearing high within the Google search engine results pages (SERPs). Over the years, Google has introduced and updated many tools that are crucial for digital marketers trying to improve their rankings and visibility on Google.  Tools such as Adwords, Google Analytics, and Google My Business are heavily used to track and improve the performance of websites and the online presence of businesses.  Google always strives to improve the experience of marketers with new tools and best practices, while focusing on improving the user experience.  One tool that Google has introduced to improve the experience of mobile users that is often ignored by digital marketers is Google Discover. Google works to create the best user experience by analyzing data gathered from its users to create a unique experience based on their behaviors and search habits.  Google Discover is a personal feed available on mobile devices that shows users content related to their previous searches and interests without performing a search.  Links on Google Discover have been shown to get good traffic and high click through rates (CTRs) as this software is highly optimized. Though much of the content on Google Discover is based on the hobbies and interests of individual users, brands can also appear within these...