2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
Tips for Writing SEO Title Tags and Meta Descriptions for High CTR

Tips for Writing SEO Title Tags and Meta Descriptions for High CTR

So your website is mobile responsive, user-friendly, full of rich valuable content, and high in the SEO rankings, but you are still not getting enough traffic.  Having high website rankings in the search engine results pages (SERPS) when people search Google for your business, products, or services is crucial for improving the traffic to your website.  However, none of this means much if people routinely pass over your listing on the first page of the SERPS for one of your competitors.  Marketing departments for businesses and SEO agencies alike put a lot of effort into creating high quality content for websites that is useful for their audience, but it is easy to forget about the first bit of content that users see in the SERPS; the SEO title tags and meta descriptions. When a link to your website appears on the first page of the Google search results, the link is accompanied by the title tag of the page and meta description.  These elements are the first pieces of content that users encounter from your page.  If your web pages routinely rank among the top results in the SERPS but your traffic is not very high, it could be that the content of the title tags and meta descriptions is not enticing enough to make the user click through to your website.  It is important for the title tags and meta descriptions of each page of your website to be written in a way that gets the user’s attention, or answers the question they have asked, to compel them to click on your link. The following tips will help...
2018 SEO Trends to Look Out For

2018 SEO Trends to Look Out For

The landscape of digital and SEO marketing is very fluid as new trends and best practices emerge each year.  User behavior is constantly evolving as more people turn to their mobile devices for online searches and browsing, and Google’s updates and algorithm changes continue to affect the way websites are crawled and ranked.  At the beginning of each year, people across the SEO marketing industry speculate on what new trends will emerge in the coming year. The SEO trends discussed below are the most likely to emerge and affect the SEO landscape in 2018. It is important for online marketers and business owners to be aware of these possible major SEO trends so they can prepare and adjust their marketing strategies. If you need assistance adjusting or implementing a digital marketing strategy for your business, there are Google certified SEO marketing agencies that can help. Continued Rise of Voice Search Voice search is quickly becoming the preferred way to make online searches as it experienced a massive jump in 2017.  The use of voice search started when the feature became common on smartphones, and the rise in popularity of devices such as Amazon Alexa and Google Home has helped it grow.  Approximately 20 percent of Google searches are currently done using voice search and ComScore expects half of all searches to be done through voice search by 2020.  Voice search has made enough of a mark on the SEO industry already that industry professionals must acknowledge and account for its use. The biggest impact that voice search will have on SEO marketing is the use of keywords.  Search queries...
Google Video on Hiring an SEO Marketing Agency

Google Video on Hiring an SEO Marketing Agency

There is no denying that SEO marketing can be a high return investment for a business because so many people are turning to Google when searching for a specific product or service, nearby store, or place to eat.  However, SEO marketing can be rather complex and it takes a deep knowledge of good SEO strategies as well as the best practices suggested by Google to implement an effective internet marketing campaign.  For many businesses, it is simply not cost effective to commit staff and resources to learning the intricacies of SEO and constantly maintaining their website to sustain rankings and web position.  Therefore, many companies opt to hire an internet marketing agency to provide SEO services.  An SEO service provider and Google Partner like Proceed Innovative has the experience and knowledge of the best SEO practices as recommended by Google to help businesses improve their online presence and ROI of their website. Hiring an SEO service provider should not be taken lightly because the agency will be integral to your success.  You should be able to trust that any SEO marketing agency that you hire will take the time to understand your business and provide suggestions that will improve your bottom line based on a successful internet marketing campaign that achieves your desired goals.  In short, you want an SEO service provider that is passionate about your success as a business and not just worried about boosting the rankings of your website.  Google recently put out a video called “How to Hire an SEO” in which Maile Ohye, the Developer Programs Tech Lead, describes several steps that companies should...
Search Engine Optimization (SEO) 101

Search Engine Optimization (SEO) 101

What is SEO Search Engine Optimization, also called Natural or Organic Optimization or simply SEO, involves making your website as visible and accessible as possible for search engine spiders and for your visitors. The goal of an SEO program is to position your website in the top ten (to thirty) results on Google SERP (Search Engine Results Page) when a client enters a specific keyword phrase. For example: If you enter “Top honeymoon destinations” in Google you will get many similar results. The right column with white background represents organic listings. SEO Process SEO is one of the most effective online marketing strategies you can employ. You pay nothing to Google when someone clicks on your link, unlike other forms of advertising such as pay-per-click. However, it takes time, skills, and expertise to position your website so it is visible. SEO is important if you want to give it the prominence it deserves. Even seasoned marketers need to chose the right team in order to insure a successful SEO project. Google uses a special algorithm to evaluate each website. Although the exact search engine algorithm is confidential, there are well-known elements that will contribute to the rankings. There are three categories: Website level elements include: architecture of the site, menu(s), the technology your website uses, domain names, internal links, etc. Web page level elements include page title, page description, copy, file name, meta data, etc. External links. SEO is a process or a sequence of steps that, in most cases, include: Evaluating the current visibility of your website and current organic traffic, running competitive reports and evaluating your competitors....