Quick SEO Audit for your Website in 8 Steps

Quick SEO Audit for your Website in 8 Steps

As many businesses know, being found online takes more than just building a website.  Your website must be properly optimized so that it will be crawled by search engines like Google and rank well in the search engine results pages (SERPs).  To get your website properly optimized, you must implement a multi-faceted search engine optimization (SEO) strategy that includes content creation, title tags and meta descriptions, internal links, and maximizing site speed to name a few. With so many details that go into good SEO strategies, it is important to regularly keep track of your efforts and realize which strategies are working better than others.  If one particular strategy is not working, it can have an impact on your rankings in the SERPs which will ultimately hurt your ROI.  The best way to check the SEO performance of your website is to do an SEO audit.  It is recommended to do an SEO audit of your website at least once per year to ensure your website is performing to meet your marketing goals. What is an SEO Audit? An SEO audit is an evaluation of the performance of your website in the SERPs.  The audit should take several things into account such as website content, page titles and meta descriptions, H1 and H2 tags, internal links, and load speed.  When these different areas are performing well, your website is more search engine friendly and likely to have better rankings. Why are SEO Audits Important? The SEO industry is constantly evolving as Google updates its ranking algorithm each year.  This means that certain SEO strategies that worked one year may...
White Hat SEO vs Black Hat SEO FAQ

White Hat SEO vs Black Hat SEO FAQ

The purpose of good search engine optimization (SEO) is to improve the rankings and visibility of your website to attract more traffic through search.  This can be done in so many ways as there is no shortage of SEO strategies that can help drive traffic to your website and improve your visibility in the search engine results pages (SERPs).  However, not all SEO strategies are legit.  There are some tactics out there that can help you at least temporarily achieve better visibility and more traffic by bending or even breaking Google’s rules and best practices. These illegitimate SEO practices are known as black hat SEO tactics.  Black hat SEO strategies are designed purely to boost rankings and generate more search traffic while skirting the rules of Google.  These tactics are considered to be unethical and while they may bring temporary success, it is only a matter of time before Google catches on and either penalizes or bans your website.  A penalty or ban from Google will immediately ruin the rankings of your website and make it very difficult to recover. It is best to avoid black hat SEO strategies, but for those who are not well-versed in SEO, it may be difficult to determine which strategies fall under black hat SEO and which strategies are legitimate white hat SEO tactics.  One way to avoid black hat SEO is to work with a trusted digital marketing agency like Proceed Innovative that engages in white hat SEO that follows the rules and best practices of Google.  However, not all digital marketing agencies stick to strictly white hat tactics, making it important...
2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
Tips for Writing SEO Title Tags and Meta Descriptions for High CTR

Tips for Writing SEO Title Tags and Meta Descriptions for High CTR

So your website is mobile responsive, user-friendly, full of rich valuable content, and high in the SEO rankings, but you are still not getting enough traffic.  Having high website rankings in the search engine results pages (SERPS) when people search Google for your business, products, or services is crucial for improving the traffic to your website.  However, none of this means much if people routinely pass over your listing on the first page of the SERPS for one of your competitors.  Marketing departments for businesses and SEO agencies alike put a lot of effort into creating high quality content for websites that is useful for their audience, but it is easy to forget about the first bit of content that users see in the SERPS; the SEO title tags and meta descriptions. When a link to your website appears on the first page of the Google search results, the link is accompanied by the title tag of the page and meta description.  These elements are the first pieces of content that users encounter from your page.  If your web pages routinely rank among the top results in the SERPS but your traffic is not very high, it could be that the content of the title tags and meta descriptions is not enticing enough to make the user click through to your website.  It is important for the title tags and meta descriptions of each page of your website to be written in a way that gets the user’s attention, or answers the question they have asked, to compel them to click on your link. The following tips will help...
2018 SEO Trends to Look Out For

2018 SEO Trends to Look Out For

The landscape of digital and SEO marketing is very fluid as new trends and best practices emerge each year.  User behavior is constantly evolving as more people turn to their mobile devices for online searches and browsing, and Google’s updates and algorithm changes continue to affect the way websites are crawled and ranked.  At the beginning of each year, people across the SEO marketing industry speculate on what new trends will emerge in the coming year. The SEO trends discussed below are the most likely to emerge and affect the SEO landscape in 2018. It is important for online marketers and business owners to be aware of these possible major SEO trends so they can prepare and adjust their marketing strategies. If you need assistance adjusting or implementing a digital marketing strategy for your business, there are Google certified SEO marketing agencies that can help. Continued Rise of Voice Search Voice search is quickly becoming the preferred way to make online searches as it experienced a massive jump in 2017.  The use of voice search started when the feature became common on smartphones, and the rise in popularity of devices such as Amazon Alexa and Google Home has helped it grow.  Approximately 20 percent of Google searches are currently done using voice search and ComScore expects half of all searches to be done through voice search by 2020.  Voice search has made enough of a mark on the SEO industry already that industry professionals must acknowledge and account for its use. The biggest impact that voice search will have on SEO marketing is the use of keywords.  Search queries...