Plumbing: Content Strategies to Attract More Customers to Your Business

Plumbing: Content Strategies to Attract More Customers to Your Business

For decades, customers used the Yellow Pages to search for local plumbers and emergency services. However, things have changed over the years. Today’s customers rely on the Internet for information. However, they don’t always call the first plumber they see on the search engine page results (SERPs). They check the company’s website for contact details, valuable information, references, and solutions. This makes your content extremely important to attract customers and establish an ongoing relationship with current customers. All of this will lead to repeat business and a bigger bottom line.   How Quality Content is Essential to Your Plumbing Business Content marketing involves creating and distributing valuable information across various digital channels. It helps you establish your plumbing brand, increase your customer base, and increase your number of clients. From a Search Engine Optimization (SEO) point of view, creating and publishing quality content engages your target audience and effectively helps carry out your marketing campaign online. Here’s how content marketing efforts help both your target audience and your business: Provide Solutions – To provide potential customers with effective solutions, consider the type and nature of common plumbing problems and write about how you can help. For example, when faced with a plumbing problem, many homeowners go straight to the search engines to find a local plumber. It is advantageous to have a blog or page that helps them identify the cause of the issue and what needs to be done. To build customer trust, provide readers with informative content on how to deal with the situation while waiting for you to arrive. Establish Authority – Authoritative (well-researched, knowledgeable) and...
2019 SEO Content Writing Checklist

2019 SEO Content Writing Checklist

With so many people searching online for all types of businesses, from restaurants to auto mechanics, it is very important for businesses to invest in search engine optimization (SEO) to ensure that they can be found online.  Shockingly, many businesses will invest in several digital platforms to promote their business and drive traffic, but SEO is not an area where most businesses choose to invest.  A recent survey from Clutch found that only 44% of businesses invest in SEO, but more than 70 percent of businesses invest in digital marketing through social media (81%), website promotion (78%), and email marketing (69%). Every bit of digital content created by a business, including blogs, web pages, and social media posts, can benefit greatly from effective SEO.  Search engines like Google rank every bit of digital content and if your content is not properly optimized, it will not rank very well.  When businesses invest in SEO, they can greatly improve the performance and ROI of their social media marketing and website promotion. A solid SEO strategy is built upon quality SEO content writing.  Search engines have gotten much better at identifying quality, user-focused content and it is this type of content that gets the highest rankings.  As you form the SEO marketing plan for your company for 2019, you must emphasize the importance of content marketing and focus on creating quality content for your audience.  Creating quality, user-focused content across all of your digital channels, including your website, blog, and social media profiles, will help you rank higher and drive more traffic for an improved ROI. The following are tips to help...
What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured snippets, SEO agencies have been competing to get as many as possible and companies are left wondering why. Why focus on being the first to answer a user’s question? The purpose of this article is to explain just that: what is a featured snippet and why your brand should focus on earning a featured snippet. What is a Featured Snippet? From Google: “When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.” A snippet of the article is extracted from the article and bolded, along with the article’s title and URL.  See an example of a featured snippet from a Chicago moving company website answering the query “disadvantages of living in a big city”: There are different types of featured snippets: Paragraph List Table Depending on the user’s query, any type of featured snippet can be shown; however, paragraph snippets are the most common, appearing 82% of the time, according to Search Engine Watch. What Are the Benefits of a Featured Snippet So you are familiar with Google’s featured snippets, but why do bloggers and publishers work so hard to get them? Here...
6 Ideal Points to Create A Thriving Content Strategy

6 Ideal Points to Create A Thriving Content Strategy

6 Effective Content Strategies for Marketing Your Home It is easy to believe that an effective content strategy can go a long way in real estate marketing. It doesn’t matter whether you are an experienced real estate agent or first-time homeowner looking to sell your home. What matters to your prospective home buyers is how you present your home – on the internet, in brochures, verbally or even through gestures. Online or Offline Strategies that real estate marketers once used to sell their homes, knocking on the door, placing phone calls or sending out a mass mailing, can now be done through the internet. The newsletter for your real estate listings can be sent electronically. You can leave a monthly voicemail or email your prospective real estate buyers anytime any day. But the most important thing is that you communicate effectively. Whether online or offline, you may want to break your content up into small but precise segments. It can work like a charm if your content is informative and direct. Remember, the real power of content comes from the accurate and up-to-date information in it. The buyers at some point want to know what is happening in a given neighborhood. You can send them the link to local news magazines or other subscription newsletters but keep it short. You will want to make the most of the given details and concentrate on what is important, not fumble with unnecessary words. Open House with Limited Space You are sitting alone on a Sunday afternoon in an open house that is ready to invite prospective buyers. Whenever weather permits, it...
Visitor to Customer: How content can organically drive traffic

Visitor to Customer: How content can organically drive traffic

How to Create Content That Will Drive Traffic and Promote Conversion In today’s world, more and more business owners are making the connection between an excellent ecommerce presence and more substantive conversion rates. If you’re ready to optimize your company’s conversion potential in the online world, it’s important to know that the quality of your content plays a key role in generating the desired outcome. Specifically, the better your content, the more likely you are to attain the substantive website traffic necessary to generate online authority, build brand recognition, and convert prospects into lifelong clients. With these ideas in mind, it’s important to have a strategic plan in place to ensure that you are constantly producing innovative, information-rich, and/or entertaining content that stands out and grabs your audience’s attention. Image Source: yodigi.com Below you’ll find several strategies that can help you get the content optimization process underway: Make It Scannable. One of the first strategies you should implement for the purpose of optimizing your content is making it scannable. As noted in “How Users Read on the Web,” most people don’t read a blog post or web article in entirety. Rather, they try to quickly skim through it until they locate the specific piece of information they’re looking for. As such, it’s important to create content which includes textual elements that enable the reader to quickly find the data they want. Some of the textual components that metabolize scannability include: bullet points numbered lists sub headers calls to action short paragraphs inverted pyramid style (begin with the conclusion Utilize Guides and Videos. To convert visitors it is essential to...