6 Ideal Points to Create A Thriving Content Strategy

6 Ideal Points to Create A Thriving Content Strategy

6 Effective Content Strategies for Marketing Your Home It is easy to believe that an effective content strategy can go a long way in real estate marketing. It doesn’t matter whether you are an experienced real estate agent or first-time homeowner looking to sell your home. What matters to your prospective home buyers is how you present your home – on the internet, in brochures, verbally or even through gestures. Online or Offline Strategies that real estate marketers once used to sell their homes, knocking on the door, placing phone calls or sending out a mass mailing, can now be done through the internet. The newsletter for your real estate listings can be sent electronically. You can leave a monthly voicemail or email your prospective real estate buyers anytime any day. But the most important thing is that you communicate effectively. Whether online or offline, you may want to break your content up into small but precise segments. It can work like a charm if your content is informative and direct. Remember, the real power of content comes from the accurate and up-to-date information in it. The buyers at some point want to know what is happening in a given neighborhood. You can send them the link to local news magazines or other subscription newsletters but keep it short. You will want to make the most of the given details and concentrate on what is important, not fumble with unnecessary words. Open House with Limited Space You are sitting alone on a Sunday afternoon in an open house that is ready to invite prospective buyers. Whenever weather permits, it...
How to Respond to a Negative Review

How to Respond to a Negative Review

As online reviews grow exceedingly popular on platforms like Google, Yelp, Facebook, etc., and play a role in the customer purchase decisions, the topic about negative reviews can be a sensitive one for business owners. Due to the fact that businesses want to control their online reputation and that online reviews are becoming increasingly popular for customers, more and more companies keep a conscious eye of their online profiles. If you get a negative review, follow the list of steps below: 1. Fix all issues with products, services, and customer care policies 2. Respond right away 3. If you fixed the problem, ask them to reconsider 4. If you didn’t fix the problem, acknowledge it 5. Ask the review site to remove it 6. Push it down 7. Push for more positive reviews 8. Get positive reviews on other sites 1. Fix issues with products, services, and customer care policies This is one of the most important issues to improve for your company. If a customer had complained about their experience with your product or service, chances are it will happen again. Whether it’s fixing the bugs with your product or improving your customer care policy, this won’t only help to prevent negative reviews in the future but can actually increase sales as a result of higher customer satisfaction. The biggest problem that companies face is identifying the issues with themselves. If you put yourself in your customers’ shoes, you might be able to get a few ideas. How would you feel about the experience you received and would you share it with friends and family? Even if you think...
Video Marketing As Part of Your Digital Marketing Strategy

Video Marketing As Part of Your Digital Marketing Strategy

Video marketing is extremely powerful in today’s digital-centric society. But what exactly is it and how do you best utilize it as part of your overall digital marketing strategy? What is Video Marketing? Unsurprisingly, video marketing is the use of videos to promote your brand or product. It can be used via social media such as Facebook, SnapChat, Instagram and YouTube, by posting on your own website or via marketing emails. Video marketing doesn’t necessarily have to be a direct advertisement of your services or products. It doesn’t have to be like the traditional adverts you’ve seen on television over the years either. It can be short and humorous or long and informative videos posted in order to increase interactions with your customers on social media. What are the benefits of Video Marketing? Video marketing is becoming increasingly popular. In fact, mobile video usage has increased by almost 10 million daily views over the last two years. Customers are more likely to take notice of your information if its provided in video format. In fact, some research suggests that you can boost email open rates by 19% and improve click-through rates by 65% just by including the word “video” in the subject line. Image source: offers.hqplrstore.com   According to another survey, 54% of consumers said they wanted more video content from brands or businesses they support. Video content is also a fantastic Search Engine Optimization tool as it can build back-links to your site, increase likes and shares on social media and drive traffic to your website. Video also boosts information retention. When we hear something, on average we...