Advertisers Spend More on Digital Ads than TV Ads

Advertisers Spend More on Digital Ads than TV Ads

This year marks the first year that spending on digital advertising will surpass spending on TV advertising.  TV ads or commercials have been the main medium for both major and local companies to reach their target audience.  However, less people are watching traditional TV and turning to online streaming services such as Hulu and Netflix while at the same time, more people are browsing the internet on mobile devices such as tablets and smartphones.  More people can be reached through these online avenues than on cable TV, therefore, companies and advertisers are spending more money on digital ads. It is more important than ever to make sure your company is investing in digital marketing to reach your customers through these online avenues or you could lose out to your competitors.  The following statistics and infographic show the increase in digital ad spending and its projected growth. Total Amount of Ad Spending Digital advertising edged past TV advertising in terms of spending in 2016 as digital ads account for 36.8% of the total media ad spending to 36.4% for TV ads.  In 2017, this difference is projected to increase with digital marketing taking up 40% of all media spending and TV advertising dropping to 35.1%.  Mobile marketing spending is growing as well as it accounts for 23.5% of all ad spending and is projected to increase to 27.7% in 2017.  Mobile use is one of the biggest factors in the increase in digital ad spending because more people are shopping and browsing on their mobile devices.  Your company’s digital marketing strategy must include mobile marketing to help reach this growing...
Video SEM – 8 Web Video Marketing Tips

Video SEM – 8 Web Video Marketing Tips

With the boom in Internet technologies and social media websites, video marketing is becoming more and more popular. Video can be used to introduce a new product or service; to attract more visitors to your website; to provide a product demonstration or tutorial; to deliver a message to your clients; or for online advertising, or incorporating into a Multimedia News Release. However, simply shooting a video and posting it online will not guarantee results. The key to a successful video campaign is compelling content and optimization. The first and most important step is to produce a high quality original. Then the goal is to load the video as quickly as possible, grab the viewers’ attention, and leave them wanting more. Publish the video content on your website and on popular video sharing websites. The next very important step is the VIDEO SEM (Search Engine Marketing)! Here are our 8 Web Video Marketing Tips: Keywords: Create relevant and keyword rich text surrounding the video content. Title and Meta Tags: Keep the meta data keyword rich, unique and descriptive for each Video page. File Name: Name your video file in a keyword descriptive manner. Page URL: Avoid dynamic parameters, include keywords, and reflect the folder structure. Header Tags: Utilize the H tags (‘Music Videos’ as H1 and the name of the video as H2, for example). Sitemaps: Video sitemaps use the standard sitemap protocol but contain video specific tags. Links: Allow visitors to embed your videos into their websites (inbound links); Publish video play lists on your website with spiderable and keyword rich links to your videos; related text links and...
Furniture Medic by MasterCare Experts Launched New Contemporary Website Developed by Proceed Innovative

Furniture Medic by MasterCare Experts Launched New Contemporary Website Developed by Proceed Innovative

Proceed Innovative provides website design and development in addition to our internet marketing and SEO services and we recently designed and built a new custom website for Furniture Medic by MasterCare Experts in Carol Stream, IL. Furniture Medic by MasterCare Experts provides furniture restoration and repair services for all types of furniture including antiques in residential and commercial settings and their new website contains useful information about each of their specific services. The user friendly navigation makes it easy for customers to find the specific service pages they need and the website also features a Before and After gallery so customers can view pictures of their previous work. This new website is an extension of their internet marketing plan with Proceed Innovative to help reach more potential customers in the Carol Stream area. New Responsive Web Design The most important feature of Furniture Medic’s new website is its responsive design which allows it to display neatly across all portable devices such as tablets and smartphones. The percentage of internet users that are browsing and doing local searches on tablets and smartphones is growing which makes it important to have a website that can display properly on each device with easy, seamless navigation. Furniture Medic’s new website features responsive navigation that allows mobile users to easily access their services pages as well as the blog and gallery directly from their tablet or smartphone. With this responsive design, the website will appeal to a wider range of users on mobile devices which will ultimately help increase their business volume. If you are considering a new website or a website redesign for...
Google Possum Algorithm Update and its Effects on Local SEO

Google Possum Algorithm Update and its Effects on Local SEO

On September 1, 2016, Google launched an algorithm update that has affected local search and the appearance of Google business listings in the search results.  According to Joy Hawkins of Search Engine Land, the new Google update seems to mostly affect the ranking of the 3-pack and Google local results, or the results that appear from Google Maps.  Hawkins speculates that the purpose of the Possum update is to provide more variety to local search results and keep spam out of the rankings.  The local search filter was updated to filter out similar businesses as well so that users do not get several results from the same business when doing a particular search. The following are specific effects that the Possum algorithm update has had on Google business listings and local search results.  Call the SEO experts of Proceed Innovative at (800) 933-2402 to answer any further questions you have about how the Possum update will affect your business listings. Businesses with an address outside of the main city that they market experienced an increase in the rankings. It has long been a problem in local SEO that if a business has a physical address that is technically outside the main city they market to, that business will have a difficult time getting ranked for keywords with the name of the city.  Since the Possum update, businesses in this situation have experienced a boost in local rankings.  Google seems to be taking a more nuanced look at their local business listings, making it easier for companies with addresses outside their city limits to rank for keywords that include the...