Project Description
Overview
A Place At Home in Little Rock is a well-established franchise providing in-home care services. Despite a strong foundation, they were struggling to reach growth goals and maximize local market impact.
The Challenge
Since June 2025, A Place At Home Little Rock faced challenges with visibility and client acquisition. They needed a focused digital marketing partner to:
- Boost local awareness and improve discoverability in local search
- Drive qualified leads through organic and paid channels
- Align marketing efforts with seasonality and local market conditions
- Reflect the authentic voice of their clients and care team
Our Approach
We partnered closely with Natalie and Darretta through monthly strategic meetings to build a marketing engine tailored to their local market:
- Developed a deep understanding of local market dynamics and seasonal fluctuations
- Proactively identified and addressed obstacles before they impacted performance
- Continuously optimized the Google Business Profile and local search presence
- Produced keyword-targeted content — including blog posts and sub-service pages — to expand organic reach
- Launched and refined Google Ads campaigns to extend visibility beyond organic results
- Updated website content, team profiles, testimonials, and service area structure to build trust and improve UX
- Optimized for emerging AI and generative search (GEO), with the business now surfacing in ChatGPT results
The dedicated account team includes Business Success Specialist Karol Zeigler and Digital Marketing Specialist Darshan Thakkar, delivering a blend of strategic oversight and hands-on execution.
Organic Session
+60%
Engagement Time
+39.72%
New Users
+110%
