Pay-Per-Click Marketing, commonly called PPC marketing, is a digital marketing channel, through which marketers deploy keyword-targeted bidding-based campaigns.

PPC management is the management of your PPC campaign including the creation and optimization of the ads and the budget. You can manage your PPC campaigns in-house or have PPC management as an additional service from your marketing agency.

It is important to actively manage PPC campaigns to ensure that you get the most out of your PPC ads and budget. While creating and managing Google Ads campaigns is simple, they require extensive research, knowledge and optimization to see an effective return on investment.

A professional with expertise in PPC management will provide the following: Keyword analysis, Channel targeting, Competitive analysis, Landing pages creation and testing, Monitoring, Testing and optimization, Reports, and more.

If you manage your PPC campaign in-house, your expenses will include the money you put into the ads and the time and resources for your staff to manage the campaign. On average, businesses spend $1,000 to $10,000 per month on PPC ads, but you should make sure that your ad spend is reasonable for your business.

While it is possible to manage PPC campaigns in-house, there is a benefit to having a professional who specializes in PPC manage your campaign. For example, Google Ads campaigns require extensive research, knowledge and optimization to see an effective return on investment. This is why it’s best for a professional to manage the campaign, so you can generate qualified leads with an effective use of your budget.

Proceed Innovative can manage your entire Pay-Per-Click (PPC) process for you, ensuring that your budget will be used effectively for the best possible results. We have many PPC tools available that are likely not available to your business. Further, we have significant experience in the area of optimizing PPC campaigns for clients across many vertical markets. We replace the guesswork with proven methodology.