Project Description

This Google Ads case study shows how North West Housing Partnership (NWHP) partnered with Proceed Innovative to expand awareness of its housing programs and connect with more seniors who could benefit from its services.

Because NWHP is a nonprofit organization, the goal was not simply to drive more website traffic. The campaign needed to reach the right audience, increase meaningful engagement, and help more people discover and access available programs and resources.

Results at a Glance

The campaigns helped NWHP significantly expand its reach and connect with more people looking for housing-related support.

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Impressions

Expanded visibility across NWHP’s target audience.

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Conversions

Generated meaningful actions from people engaging with the campaigns.

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Phone Calls

Connected more people directly with NWHP’s team and programs.

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Conversion Rate

A strong share of campaign interactions resulted in tracked conversions.

Inside the Google Ads Case Study: Challenge and Strategy

How Proceed Innovative approached the campaign, from the nonprofit’s goals to the multi-channel plan that delivered them.

The Challenge

North West Housing Partnership wanted to expand awareness of its housing programs and connect with more seniors and families who could benefit from its services.

As a nonprofit organization, NWHP needed a digital advertising strategy that could do more than increase traffic. The campaign had to reach the right audience, support community outreach goals, and make efficient use of the available budget.

Proceed Innovative was brought in to help NWHP:

  • Increase visibility for key programs
  • Reach more seniors and families
  • Generate more inquiries and phone calls
  • Improve campaign efficiency
  • Support NWHP’s broader outreach goals

Our Strategy

Proceed Innovative developed and managed a multi-channel Google Ads advertising strategy tailored to NWHP’s mission and audience.

The campaign included:

  • Google Search campaigns
  • Google Performance Max campaigns
  • Geographic targeting across NWHP’s service area
  • Audience and keyword targeting
  • Dedicated landing page optimization
  • Conversion tracking
  • Ongoing campaign monitoring and refinement

The strategy was adjusted over time based on search behavior, audience engagement, and campaign performance.

Campaign Landing Page Experience

The Google Ads campaigns were supported by landing pages designed to make it easier for visitors to understand NWHP’s programs and take the next step.

The landing page focused on clear messaging, simple navigation, and direct calls to action so visitors could quickly learn about available services and contact the organization for help.

Google Ads case study landing page built for North West Housing Partnership

What the Client Said

“Patrick and his team at Proceed Innovative played a key role to assist North West Housing Partnership expand our outreach and connect with more seniors who could benefit from our programs and services. Matthew and Darshan took the time to understand our mission as a nonprofit organization and tailored their marketing strategies to meet NWHP’s unique needs. Their expertise helped us exceed our outreach goals, significantly increasing the number of people we were able to reach and serve. We greatly value their partnership and the positive impact they helped us achieve with our clients.”

Michelle S. Hill

★★★★★

Need Help Expanding Your Reach?

Proceed Innovative builds digital marketing and Google Ads campaigns designed around real business and organizational goals.

Whether the goal is generating more qualified leads, increasing visibility, or reaching more people in the community, our team develops strategies focused on measurable results. Your organization could be the next Google Ads case study on this page.

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