How to Increase ROI with Remarketing Lists for Google Search Ads (RLSA)

How to Increase ROI with Remarketing Lists for Google Search Ads (RLSA)

Getting customers to convert on your website can be difficult, even if it does have a great design, fast page load times, and quality content. But with mounds of information and content readily available within seconds, customers are easily distracted and will bounce to other websites to compare products and services. Especially with Christmas shoppers, this is the most profitable season for online businesses. Make each visit count as they will be ready to spend – even on the first visit. But if you can get them back to your site again for deals on other products and services, it will be easier to convert because they are already familiar with your brand. So what can you do to bring them back? The answer is with remarketing lists for search ads, or RLSA. It’s Google’s scientific term for remarketing to prospect customers in a Search campaign. Don’t forget to use it with your Christmas shoppers! What are Remarketing Lists for Search Ads (RLSAs)? The term may sound complicated, however, the concept is rather simple. Remarketing lists for search ads (RLSA) is a feature on the Search campaign that helps you reconnect with potential customers that have been on your site before. The feature allows you to create ads, set bids, and choose keywords, but keep in mind to use phrases for those who have been on your site before. Not to be Confused with Display Network Retargeting As a customer, you have probably seen ads for a site you have previously visited while scrolling through a different site. That is not RLSA, but remarketing on the Display network. The...
What is website remarketing?

What is website remarketing?

1. Google Adwords Google’s mission statement is to “organize the world’s information and make it universally accessible and useful”.  One of the many Google programs is Adwords. Google AdWords is a paid digital marketing program (also known as Pay-per-click). It is very effective in many cases because it targets consumers that are interested in your product or service and search for more information. Google constantly improves their services and offers many innovative programs to connect businesses with their customers.  Google AdWords offers various types of marketing options including Remarketing. 2. What is Remarketing? Remarketing is a strategy to reach back to people who have visited your website or used your app. They see your ads as they browse websites that are part of the Google Display Network, or as they search online for terms related to your products or services. 3. How Adwords Remarketing works? Have you ever noticed that after you visit a website the ads from the website seem to follow you? That is a prime example of remarketing. Remarketing allows customers that are not quite ready to purchase your product to be reminded of their initial interest. For example, let’s say that a potential customer visits your website. Let’s say your website is a site that sells roller blades. A potential customer selects the pair of blades he  wants and is ready to order, however he gets distracted and goes to get lunch instead. After lunch he completely forgets about his interest in buying roller blades. The way remarketing works is it aims to remind him. Throughout the day, when he has other websites pulled up on his computer, it is likely he...