Mobile and Organic Search Market Share Growth – Q4 2018

Mobile and Organic Search Market Share Growth – Q4 2018

The organic and mobile search market data for quarter 4 of 2018 reaffirms what digital marketers have been preaching for the last several years.  Effective search engine optimization (SEO) strategies, especially strategies that involve mobile friendly SEO and mobile responsive web designs, are of paramount importance for driving more traffic to your website.  The number of online searches done on mobile devices has grown each year since it surpassed desktop searches in October of 2016 and Google continues to account for the largest share of overall organic and mobile searches by far. In Merkle’s Digital Marketing Report for Q4 2018, the data shows that Google accounted for 93 percent of all organic searches in the U.S. and 96 percent of all organic mobile searches.  Both figures are an increase from Q4 of 2017.  With such a high share of internet users turning to Google for their searches, especially on mobile devices, it is important for businesses and digital marketers to focus on optimizing their website for Google’s search engine results pages (SERPs) and ensuring that it is mobile friendly.  If your website is not optimized for mobile search, you will quickly be left behind. In this guide, we will cover the importance of optimizing your website for organic search, especially for mobile devices.  Your website needs to be well optimized and have a mobile responsive web design so that it displays properly for the growing number of users doing online searches on their mobile devices.  If your website is not optimized for mobile searches, you can enlist the help of a digital marketing agency like Proceed Innovative and their...
Visitor to Customer: How content can organically drive traffic

Visitor to Customer: How content can organically drive traffic

How to Create Content That Will Drive Traffic and Promote Conversion In today’s world, more and more business owners are making the connection between an excellent ecommerce presence and more substantive conversion rates. If you’re ready to optimize your company’s conversion potential in the online world, it’s important to know that the quality of your content plays a key role in generating the desired outcome. Specifically, the better your content, the more likely you are to attain the substantive website traffic necessary to generate online authority, build brand recognition, and convert prospects into lifelong clients. With these ideas in mind, it’s important to have a strategic plan in place to ensure that you are constantly producing innovative, information-rich, and/or entertaining content that stands out and grabs your audience’s attention. Image Source: yodigi.com Below you’ll find several strategies that can help you get the content optimization process underway: Make It Scannable. One of the first strategies you should implement for the purpose of optimizing your content is making it scannable. As noted in “How Users Read on the Web,” most people don’t read a blog post or web article in entirety. Rather, they try to quickly skim through it until they locate the specific piece of information they’re looking for. As such, it’s important to create content which includes textual elements that enable the reader to quickly find the data they want. Some of the textual components that metabolize scannability include: bullet points numbered lists sub headers calls to action short paragraphs inverted pyramid style (begin with the conclusion Utilize Guides and Videos. To convert visitors it is essential to...