What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured snippets, SEO agencies have been competing to get as many as possible and companies are left wondering why. Why focus on being the first to answer a user’s question? The purpose of this article is to explain just that: what is a featured snippet and why your brand should focus on earning a featured snippet. What is a Featured Snippet? From Google: “When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.” A snippet of the article is extracted from the article and bolded, along with the article’s title and URL.  See an example of a featured snippet from a Chicago moving company website answering the query “disadvantages of living in a big city”: There are different types of featured snippets: Paragraph List Table Depending on the user’s query, any type of featured snippet can be shown; however, paragraph snippets are the most common, appearing 82% of the time, according to Search Engine Watch. What Are the Benefits of a Featured Snippet So you are familiar with Google’s featured snippets, but why do bloggers and publishers work so hard to get them? Here...
Statistics Show Why your Company Should Have a Video Marketing Campaign

Statistics Show Why your Company Should Have a Video Marketing Campaign

The old adage “content is king” still rings true when it comes to digital marketing, but the type of content that is most important is changing.  There is no doubt that text based content such as service pages, blog articles, press releases, and others are still very important, but online videos are quickly becoming the most consumed medium on the internet.  The rise of online video consumption has a lot to do with changing user behaviors online.  Most internet users are “on the go,” browsing the internet on tablets and smartphones more often than on desktop or laptop computers.  Online videos are a great way to reach these consumers because they are valuable, relevant, and perfect for quick consumption. The continued rise in the consumption of online videos creates excellent marketing opportunities for businesses to reach a larger audience through video marketing and advertising.  According to statistics from WordStream, video streaming accounts for one-third of all internet activity and Inc. predicts that by 2019, video consumption will account for 80% of all internet traffic.  If that doesn’t convince you of the importance of video marketing, there are a plethora of other statistics to show why a good video marketing strategy is an important part of online marketing. 80% of Internet Users Remember Videos they have Watched in the Past Month It is very easy for people to remember online videos because they appeal to our sense of sight and hearing.  Unlike text based content, video content has interesting visuals including live action, animation, and charts and graphs as well as audio to go with it.  If a user likes...