Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to mobile devices to learn about or buy just about anything. As for business owners, there has been lots of confusion and even frustration as to what this means. In sum, if a website is not mobile-friendly, its rankings will suffer the most. But this does not mean that mobile-friendly websites’ rankings will improve. So what needs to be done? Or if the site is already mobile-friendly, what else needs to be done? This blog will cover the basics of Google’s Mobile First Index and how it impacts SEO. It will also provide the answers to common questions regarding the new index and what can be done to improve or maintain your rankings on Google. Find below the answers to all of the following questions about Google’s mobile-first index. What is mobile-first indexing? What needs to be done about mobile-first indexing? Is mobile-first indexing adding mobile pages to another mobile index? Is the mobile-first indexing happening everywhere? Will Google only use my mobile site to determine rankings? When will Google use the desktop site to determine rankings rather than the mobile site? What if I don’t have a mobile version of my site? What will happen if I have a large desktop site and a large mobile site? Will that content still be indexed and appear on mobile searches? How does this affect my...
Google Says: Mobile Friendly, Are You Ready?

Google Says: Mobile Friendly, Are You Ready?

On April 21, Google will release the newest in a growing list of major search algorithm updates. This one is focused on the mobile-friendliness of your website and according to industry experts, has the potential to have a greater impact on your site’s visibility than Panda and Penguin. For us veteran webmasters of the past updates to Google’s search algorithm, we will sleep very little the night of April 20, followed by a coffee/tea-fueled day of checking metrics, site statistics, and watching for news of the first set of victims and victors to the new rules of engagement. But we can’t always blame Google, despite our basic instincts. Google has not been shy to admit and direct webmasters alike to the importance of mobile browsing and the mobile search experience for the past few years, at times indirectly and others much more directly. We see the February post on the Webmaster Central Blog, Finding more mobile friendly search results, referencing the April 21 update as a very direct and intentional move towards an improved mobile search and browsing experience. Get ready, set, MOBILE-friendliness check! Now that you’re hopefully motivated to improve the mobility of your website and are not satisfied to ‘wait and see’ how your website traffic is affected on April 21, there are a few ways to get started and prepare for the worst. We recommend checking Google’s own Mobile-Friendly Test. Enter your website’s URL and Google will check its mobile-friendliness. If you pass, congratulations! If not, follow the recommendations from Google along with our suggestions below. Our team has been researching information on the Google algorithm...