7 Major Benefits of Video Marketing

7 Major Benefits of Video Marketing

If content is king in the world of internet marketing, then video content is surely seizing the throne.  Ever since video streaming became the norm, more people, companies, and associations have been watching and posting videos each year.  Approximately 61 percent of businesses in 2016 engaged in video marketing according to statistics from Wyzowl and as much as 66 percent of those businesses started incorporating video marketing into their overall marketing strategy in just the past year.  In fact, Cisco predicts that 69 percent of online consumer traffic will be for videos in 2017.  Clearly, video marketing is a growing trend and with users spending one-third of their total time online watching videos, it is important to have a solid video marketing strategy. All companies must ask themselves the same question when venturing into new forms of marketing: is it worth it?  Making a video is not exactly easy and you may have to pay a video production company to make a quality video.  However, statistics have shown that video content drastically increases online conversion rates and trust in your brand among consumers.  So yes, video marketing is worth the cost.  The following are 7 major benefits of video marketing. Marketing Videos Increase Conversion Rates When it comes to producing conversions, marketing videos yield fast, impressive results.  Statistics show that a landing page with a video about the product or service offered can experience an 80 percent increase in conversions.  Up to 90 percent of users claim that these videos help them make a buying decision and about 74 percent of users who watch a video on a product...
How to Use Google Analytics to Improve Your Internet Marketing Strategies

How to Use Google Analytics to Improve Your Internet Marketing Strategies

Researching products and services online has become a standard practice as studies have shown that nearly 100 percent of purchases, whether made online or locally, include an internet search at some point during the buying process.  This makes it important for businesses to run an efficient online marketing campaign to ensure that their websites are attracting search traffic looking for their products or services to reach as many potential customers as possible.  While many companies and marketing managers can implement some internet marketing strategies such as SEO tags and descriptions, blogs, and social media posts, the most challenging aspect of internet marketing is measuring the effects of these strategies.  This is where Google Analytics comes in. What is Google Analytics? Google Analytics is a free program offered by Google that uses a piece of code that you incorporate into the code of your website to measure traffic to your website using a variety of metrics including page views, the most popular pages, time spent on the pages, bounce rates, and referral traffic from your social media outlets and other websites.  It is the most popular analytics software in use and it is free which means that most companies can incorporate this software into their internet marketing campaigns. How Google Analytics Helps Your Business Measures all online marketing activities: Every visit to each page of your website is tracked as well as the time that was spent on the page, other pages visited by the same user, the bounce rate of each page, and how the user got to your website. You can get these metrics for each individual page...