How to Increase Sales with a Short Customer Attention Span

How to Increase Sales with a Short Customer Attention Span

While this time of year is one of the best to take vacations as a result of lower airline tickets and slow business, there is still much to learn about upcoming and even current consumer behavior trends. Google has revealed some exciting new information about customer attention spans and their video watch times as they flock to their TV’s at prime time. Check out how you can take advantage of this new opportunity while creating and optimizing your content to increase website traffic and even sales. Predicting Upcoming Trends While you may have already noticed, the number of screens – mainly mobile – has increased. This new technology has also allowed content to flood their desktop and mobile devices as companies are constantly battling to capture the attention of the consumer. Now with the influx of ads, information, pictures, and videos readily available to the user, they have come to understand that they can learn anything at any time. This realization has also naturally shortened their attention span as they constantly scroll through mountains of content to find the answer they need. Due to the number of consumers and companies flocking to the internet for its convenience, websites are teeming with service and product pages, blogs, pictures, and other content in hopes of capturing and holding the attention of each visitor. Harvard Business School professor and brand consultant Thales Teixeira has conducted a study about this new trend, saying that, “Over the past two decades, the cost of one minute of a person’s attention to TV in the U.S. has risen by a factor of seven, even after controlling...
How to Use Google Analytics to Improve Your Internet Marketing Strategies

How to Use Google Analytics to Improve Your Internet Marketing Strategies

Researching products and services online has become a standard practice as studies have shown that nearly 100 percent of purchases, whether made online or locally, include an internet search at some point during the buying process.  This makes it important for businesses to run an efficient online marketing campaign to ensure that their websites are attracting search traffic looking for their products or services to reach as many potential customers as possible.  While many companies and marketing managers can implement some internet marketing strategies such as SEO tags and descriptions, blogs, and social media posts, the most challenging aspect of internet marketing is measuring the effects of these strategies.  This is where Google Analytics comes in. What is Google Analytics? Google Analytics is a free program offered by Google that uses a piece of code that you incorporate into the code of your website to measure traffic to your website using a variety of metrics including page views, the most popular pages, time spent on the pages, bounce rates, and referral traffic from your social media outlets and other websites.  It is the most popular analytics software in use and it is free which means that most companies can incorporate this software into their internet marketing campaigns. How Google Analytics Helps Your Business Measures all online marketing activities: Every visit to each page of your website is tracked as well as the time that was spent on the page, other pages visited by the same user, the bounce rate of each page, and how the user got to your website. You can get these metrics for each individual page...