Google Digital Marketing Seminar with Proceed Innovative

Google Digital Marketing Seminar with Proceed Innovative

The customer journey has evolved. Has your digital marketing strategy evolved as well? As a proud Google Partner, Proceed Innovative recently hosted a Partners Connect seminar co-hosted by Google. During this event, the latest trends on digital marketing were introduced through a live feed video presented by the Google team. The 2 presentations focused on new paths that consumers are taking before making their online purchases and how business owners must adapt to this new journey customers are taking. Presentation 1: Jeff Montgomery, Director of Performance Agencies The history of measurement in advertising across traditional and digital media The shifting of consumer behaviors and how it necessitated new measurement approaches like cross-device & attribution Presentation 2: Kevin Cho, Agency Account Strategist and Product Expert The specifics around cross-device & attribution and how to work with a Partner to put a cohesive measurement plan into action Following the video, Proceed Innovative had provided some assistance to the businesses on how to analyze the purchasing steps consumers were taking on their website with the use of Google Analytics. Finally, the seminar had turned out to be a success as over 20 business owners were able to gain further insight in regards to how to keep up with the purchasing behaviors of their consumers. Google Adwords Presentation During the Google live feed video, the team of representatives had provided valuable information in regards to the latest trends in Adwords conversion tracking and how to to increase conversions. Measuring Ad Performance. Google first began their video with the significance of digital marketing. They had explained that unlike traditional media, such as radio, television, and billboard...
How to Use Google Analytics to Improve Your Internet Marketing Strategies

How to Use Google Analytics to Improve Your Internet Marketing Strategies

Researching products and services online has become a standard practice as studies have shown that nearly 100 percent of purchases, whether made online or locally, include an internet search at some point during the buying process.  This makes it important for businesses to run an efficient online marketing campaign to ensure that their websites are attracting search traffic looking for their products or services to reach as many potential customers as possible.  While many companies and marketing managers can implement some internet marketing strategies such as SEO tags and descriptions, blogs, and social media posts, the most challenging aspect of internet marketing is measuring the effects of these strategies.  This is where Google Analytics comes in. What is Google Analytics? Google Analytics is a free program offered by Google that uses a piece of code that you incorporate into the code of your website to measure traffic to your website using a variety of metrics including page views, the most popular pages, time spent on the pages, bounce rates, and referral traffic from your social media outlets and other websites.  It is the most popular analytics software in use and it is free which means that most companies can incorporate this software into their internet marketing campaigns. How Google Analytics Helps Your Business Measures all online marketing activities: Every visit to each page of your website is tracked as well as the time that was spent on the page, other pages visited by the same user, the bounce rate of each page, and how the user got to your website. You can get these metrics for each individual page...
Search Engine Marketing – Google Analytics

Search Engine Marketing – Google Analytics

If you would like to see how visitors navigate your website, where they come from and how often they visit, you should sign up for Google Analytics. The program is offered by Google and provides advanced website traffic statistics. Google Analytics can improve your Search Engine Marketing (SEM) efforts. The various Google Analytics (GA) reports can tell you everything you possibly want to know about your website traffic, including: Which marketing initiatives are the most effective for your site? Why and at what point are visitors leaving your website? Is your website design driving people away? Where are the site visitors coming from? What do people do while visiting your site? What keywords do people use to find your site? How to get started If you do not have a Google account, follow the steps below (otherwise login to your Google Account and choose “Analytics” in “Services”). Go to Google Business Solutions Choose “Analytics” Signup for your free account Note: If you already have AdWords Pay-per-Click account, login and choose the “Analytics” tab. Follow the steps to create your analytics account and generate the GA tracking code. Add the tracking code to your website (based on the technology of your website). Advanced features in Google Analytics: Funnel Visualization Advance Segmentation Custom Report Motion Charts Contact us for more information on how to create your Google analytics account and start attracting most desirable prospects, using advertising copy, optimized landing pages and content that make the most money for you. If your have a specific question or would like to discuss another search marketing topic, please post it on our blog...