Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation

Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation

In October, Proceed Innovative hosted a Google Partners Connect presentation on how to market your healthcare business online and make the most of your advertising budget. Proceed Innovative, a proud Google Partner, is currently working with various businesses in the healthcare industry, implementing targeted strategies that are aimed to reach their audience at the right time. In this article, you will learn new healthcare marketing strategies that are highly recommended from Google, proven not only to maximize conversions but retain customers. The video below also demonstrates these principles, followed by a detailed Question and Answer session at the end. If you would like additional assistance in healthcare advertising, our internet marketing managers have years of experience to help you achieve your goals. Proceed Innovative not only remains updated on the latest trends in the digital marketing industry, but we have access to a number of different marketing tools and information that allow us to accurately measure and analyze data. This way, we can measure success while continuing to develop the best strategies to help healthcare businesses expand their online presence and convert their potential customers. Consumer Behavior is Changing The Partners Connect presentation began by stressing that digital is driving significant changes in consumer behavior across all industries and on all devices. But the use of mobile devices is growing stagnantly, always within short reach, and allowing us to access mountains of information at any time. As a result of this advantage, consumer behavior has changed in that they are: Developing higher expectations. Consumers expect to find something new; they always want to know the latest and greatest trends....
Advertisers Spend More on Digital Ads than TV Ads

Advertisers Spend More on Digital Ads than TV Ads

This year marks the first year that spending on digital advertising will surpass spending on TV advertising.  TV ads or commercials have been the main medium for both major and local companies to reach their target audience.  However, less people are watching traditional TV and turning to online streaming services such as Hulu and Netflix while at the same time, more people are browsing the internet on mobile devices such as tablets and smartphones.  More people can be reached through these online avenues than on cable TV, therefore, companies and advertisers are spending more money on digital ads. It is more important than ever to make sure your company is investing in digital marketing to reach your customers through these online avenues or you could lose out to your competitors.  The following statistics and infographic show the increase in digital ad spending and its projected growth. Total Amount of Ad Spending Digital advertising edged past TV advertising in terms of spending in 2016 as digital ads account for 36.8% of the total media ad spending to 36.4% for TV ads.  In 2017, this difference is projected to increase with digital marketing taking up 40% of all media spending and TV advertising dropping to 35.1%.  Mobile marketing spending is growing as well as it accounts for 23.5% of all ad spending and is projected to increase to 27.7% in 2017.  Mobile use is one of the biggest factors in the increase in digital ad spending because more people are shopping and browsing on their mobile devices.  Your company’s digital marketing strategy must include mobile marketing to help reach this growing...