Proceed Innovative was proud to sponsor and participate in the Technology & Manufacturing Association (TMA)’s first quarterly Sales & Marketing Roundtable of 2026, an exclusive session designed specifically for manufacturers focused on growth, innovation, and modern marketing strategies.

The roundtable brought together manufacturing and technology leaders to discuss how artificial intelligence is reshaping digital marketing, with a strong focus on practical, real-world applications rather than hype. Conversations centered on how AI-powered tools such as ChatGPT are being used to streamline marketing operations, drive more qualified leads, improve customer engagement, and support revenue-focused decision-making without adding unnecessary complexity.

Patrick Panayotov, CEO of Proceed Innovative, shared insights drawn from hands-on experience working with manufacturers across the country. He highlighted how digital visibility today goes far beyond traditional rankings, emphasizing the importance of being present, trusted, and consistently represented across multiple digital ecosystems in order to turn marketing efforts into measurable sales opportunities.

AI, SEO, and Digital Visibility for Manufacturers

The discussion explored how AI is transforming digital marketing for manufacturing and technology-driven companies. Real-world examples showed how tools like ChatGPT are being used to streamline marketing operations, drive qualified leads, and improve customer engagement. Much of the conversation also centered on how manufacturer SEO services are evolving alongside AI to improve visibility across search, AI platforms, and digital ecosystems.

Morgan Logsdon, Digital Marketing Specialist, highlighted how AI SEO, GEO, and AI-driven approaches are being integrated into manufacturer SEO services to help companies remain competitive in an increasingly AI-influenced search landscape.

The event fostered meaningful conversation, peer learning, and collaboration among attendees, reinforcing the value of community-driven education within the manufacturing sector.

Proceed Innovative would like to thank TMA for hosting the event and extend a special thank you to Pita House for providing a delicious lunch for attendees. We’re grateful to everyone who participated and look forward to continuing the conversation throughout 2026.

About the Author: Jasmine Panayotov

Jasmine Panayotov is involved in all facets of the company’s business, including sales, marketing, financial planning, strategic alliances, international relations and technical operations. She has more than twenty years of experience in IT and marketing and more than eleven years in the search engine marketing arena. For over a decade Proceed Innovative, a Chicago Internet Marketing Agency, has helped clients break through the confusion of Internet marketing terms and search engine marketing programs. Using cost effective methods customized to your business, Proceed Innovative delivers measurable marketing results for our clients. Our strategic website consulting team is established in the Search Engine Marketing (SEM) industry.