AI-powered search engines (like Google's AI Overviews) are shifting from keyword matching to understanding the context and intent behind a query. To stay visible, create content that deeply answers real user questions—anticipating what they truly want to know, not just repeating search terms.

AI favors content that demonstrates real expertise, trustworthiness, and usefulness. Follow Google’s Helpful Content guidelines: write like you're speaking to a real person, avoid fluff, and offer clear, actionable value. Show you know your stuff, and AI will reward you.

AI search is more conversational. People are asking full-sentence questions like, “What’s the best home care for dementia near me?” Instead of targeting one-word keywords, create blog content and FAQs that mirror how real people talk and search.

AI prefers fresh, authoritative content. Keep your site updated with current stats, new blogs, and expert insights. Build topical authority by covering subjects in depth across multiple posts. The more complete and current your site appears, the more AI will favor it.