Local and Mobile Search Engine Optimization
(Local and Mobile SEO)
Search Engine Optimization (SEO)
The organic or “natural” process of improving your website’s ranking in search engine results. The higher your ranking, the more traffic or “visitors” your site will draw opening up the potential for business.
Local SEO
Search Engine Optimization using specific geographical keywords or phrases against a structured database of local business listings. For example: “Architect, Naperville” or “Dentist, Schaumburg, IL.” Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also for the "where" information, such as a street address, city name, postal code, or even geographic coordinates like latitude and longitude.
Where is my site listed and why?
The primary sites your business should be listed on are Google Local (Google Places), Yahoo Local, and Bing Local, plus all other major local search platforms listed below in the Local Search Distribution Network chart.
Listing in the multiple local directories helps your business in two ways:
1. It will send potential customers directly to you.
2. Almost each directory listing will create a link back to your home page. This is important because Google sees your site as a good resource based on the number of links, therefore, ranking you higher.
Contact us for customized analysis of your Local SEO opportunities.
Mobile Search Engine Optimization (Mobile SEO)
More and more consumers are using smart phones. It is estimated that in 2013, more searches will be conducted on a mobile device than on a computer. Based on that, we help you prepare for this latest method of Internet searching and the positive impact it can have on your business.
Why you should consider Local and Mobile Search Engine Optimization
1. It offers local information results based on search queries or location data. In the past, consumers relied on the Yellow Pages to find information. Then the Internet became an integral part of our lives. Now, we search for price comparisons, competitive salary statistics, airline tickets and thousands of other answers online. Local results, however, were not widely available at the time. Google Places was introduced in October of 2010 to fill this void.
2. More customers prefer to support their own communities and shop locally.
3. It is simple and affordable. To have a local presence your business may not even need a website. Google Places program allows you to build a page, list your address, phone, contact information, business hours, pictures and videos of your business. In addition, client reviews are linked to your business.
4. Local and Mobile SEO saves a lot of time and money for business owners. Monitoring each of your separate online listings – including social media – to ensure a solid Internet presence would take more time and learning than you can afford. Proceed Innovative’s Local and Mobile SEO program will manage this for you so you can spend more time on your business.
Proceed Innovative is a Chicago area SEO company. For more information regarding our local and mobile SEO services, please contact us directly.
Google Places offers one of the greatest opportunities for local businesses to get online, get found online, and to generate more business.
Are you a good candidate for this service?
1. Do you service local customers?
2. Do you plan to stay in business for the next 3 years?
3. Do you feel overwhelmed with all the online options available?
4. Do you provide quality products or services?
5. Are your competitors gaining a larger share of your target market?
According to recent surveys, 76 percent of customers are willing to pay more for a product having good user reviews than less for a product with no reviews.
Looking to communicate a consistent message through local or mobile representation of your brand while applying successful advertising techniques to drive click-thrus? At Proceed Innovative, we consider ourselves your partner for achieving maximum local and mobile results online. Proceed will start by finding the most effective places for your company to advertise by targeting your audience by your customer demographic. We will manage your online campaign for you!
