Internet Marketing Training Workshop
Agenda
Search Engine Optimization (Natural/Organic or simple SEO)
What is SEO?
Factors that effect the SE rankings.
Steps for successful SEO.
Tools available to help your SEO.
Measure and Refine your SEO.
When to use and when not to use SEO for your business.
How much does it cost?
Complete in house or outsource – pros and cons of each approach.
Pay-Per-Click
Main Vendors.
Google AdWords – What is it? How to get started?
How to plan and configure your PPC campaign(s) for maximum success?
Daily and monthly budget.
Calculate your ROI.
Measuring your success.
Creating and testing landing pages.
When to use and when not to use PPC for your business?
Social Media
What is social media?
Should your company be on YouTube, Twitter, Flickr, Linkedin or any other social media sites?
Examples of successful social media marketing campaigns.
Steps to implement a your own successful social media marketing program.
Levels of social media marketing.
Local Search Programs
How to get your site listed on the local results?
When local search is important?
Tactics to increase your local rankings.
Web Analytics
How to configure web analytics?
Why it is important to read analytics on a regular basis?
We will help you answer the following questions and much more:
- Why and at what point are visitors leaving your website?
- Is your website design driving people away?
- Which marketing initiatives are the most effective for your site?
- Where are your site visitors coming from?
- What do people do while visiting your site?
- What keywords do people use to find your site?
How to get reports fast and effective?
How to measure the effectiveness of your website?
Product Search – Google Shopping
What is Google Shopping?
How to submit your products?
What are the other shopping search engines?
Affiliate Marketing
Can you use affiliate marketing for your organization?
How to get started and how much you will need to invest up-front?
Mobile Search
Do you need a mobile site? If so, how to build one?
What programs are available for mobile search?
When is the right time to start with local search?
E-mail Marketing
How to create an effective e-mail list?
Steps for successful e-mail campaign.
Dos and Don’ts.
More Benefits for You:
Step by step, personalized, hands-on instruction delivered to you by one of the speakers or an SEM consultant from Proceed Innovative.
Understand how to convert visitors to sales leads or customers once they find your website.
How to direct your web development efforts and build a search engine friendly website.
Even More Reasons
During the day we will cover the topics above and ANY other questions related to search engine marketing and important to the group. You will see real examples that will help you determine the best direction for your organization.
You will be introduced to easy to use professional tools (paid and free) available online.
Sign up today
Regardless if you are a “hands-on” person for your organization or you hire and work with an SEM vendor there is a lot for you to learn from the workshop and implement in your work.
Our promise to you is that this class will give you knowledge, skills and tools to help you bring your organization to the next level when it comes to online marketing.
Space is limited - Register today
