While this time of year is one of the best to take vacations as a result of lower airline tickets and slow business, there is still much to learn about upcoming and even current consumer behavior trends. Google has revealed some exciting new information about customer...
On May 17, Google hosted a Google Partners Connect live stream session in which experts from Google discussed the best ways for businesses that offer home services to grow their audience online. At Proceed Innovative, we have had many clients in the home services...
This year marks the first year that spending on digital advertising will surpass spending on TV advertising. TV ads or commercials have been the main medium for both major and local companies to reach their target audience. However, less people are watching...
1. Google Adwords Google’s mission statement is to “organize the world’s information and make it universally accessible and useful”. One of the many Google programs is Adwords. Google AdWords is a paid digital marketing program (also known as Pay-per-click). It...
Last week, Google started rolling out the biggest change to the pay-per-click network (AdWords) ads we’ve seen in many years. The right column was removed and paid ads are now displayed on the top and bottom of the Google search engine results pages (SERPs). Clients...
When it comes to advertising spending in the United States, TV advertising is and has been the largest medium but many experts are predicting that by 2018, digital ad spending will exceed the spending on TV advertising. According to estimates from eMarketer, digital...
