Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured...
Statistics show that people are most likely to search online with 2, 3 or more words. So, the challenge is to figure out the keywords that will bring your customers to your web page. What are SEO Keywords? A keyword or keyword phrase is any word or words that a person...
Marketing strategy, branding strategy and business strategy must contribute to the overall growth of your business. Each is an aspect that requires adequate input to realize maximum returns. Sometimes branding and marketing have been used interchangeably where one is...