What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

What is a Featured Snippet and How Featured Snippets on Google Can Benefit Your Company’s Online Visibility?

Google is always trying to improve the search experience for users by adding new search features and refining the search results to better answer user queries. Featured snippets was one of the features launched in 2018. Ever since Google’s rollout of featured snippets, SEO agencies have been competing to get as many as possible and companies are left wondering why. Why focus on being the first to answer a user’s question? The purpose of this article is to explain just that: what is a featured snippet and why your brand should focus on earning a featured snippet. What is a Featured Snippet? From Google: “When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL.” A snippet of the article is extracted from the article and bolded, along with the article’s title and URL.  See an example of a featured snippet from a Chicago moving company website answering the query “disadvantages of living in a big city”: There are different types of featured snippets: Paragraph List Table Depending on the user’s query, any type of featured snippet can be shown; however, paragraph snippets are the most common, appearing 82% of the time, according to Search Engine Watch. What Are the Benefits of a Featured Snippet So you are familiar with Google’s featured snippets, but why do bloggers and publishers work so hard to get them? Here...
6 Points That Show How Branding, Marketing & Business Growth Go Hand in Hand

6 Points That Show How Branding, Marketing & Business Growth Go Hand in Hand

Marketing strategy, branding strategy and business strategy must contribute to the overall growth of your business. Each is an aspect that requires adequate input to realize maximum returns. Sometimes branding and marketing have been used interchangeably where one is deemed more crucial than the other. However, they have distinct definitions, and although they should be treated differently, they can be used to complement one another. Business strategy is also crucial in the contribution of the growth of your business; all three aspects should work hand in hand to grow the business and achieve your set goals. Let us look at how they work together to enhance this needed growth. Business strategy and its alignment to marketing and branding strategies Before you align branding and marketing strategies, you must develop a business strategy that complements them. It involves aligning all crucial executives around the direction taken by the business. This enhances the right brand strategy that helps in achieving the common goals of growing the business. Running workshops and facilitating intensive interviews for the executive helps bring clarity to the brand strategy, which is in line with the business goals. Your business strategy should have long-term goals for the business, revenue and growth expectations, the growth strategy, human capital plan to achieve the desired business goals, product roadmap and so on. The strategies you come up with must show the strengths and weaknesses of your business, opportunities available, threats, competitors, and the market. Establishing your brand, gaining and retaining audiences Branding transcends company logo or colors to reach the message. In other words, branding is how you establish that message....