The Pros of Combining SEO & PPC and Working with a Google Partner

The Pros of Combining SEO & PPC and Working with a Google Partner

With over 1.8 billion websites online today, it is easy to get lost in the crowd. Businesses are focusing on different marketing strategies to stand out, and many of them turn to digital marketing and SEO and PPC in particular. Choosing from the wide range of digital marketing strategies available is not an easy task, and there is no single right answer for every business. Even so, by focusing efforts on the point of highest visibility, one can improve their chances of success. With just about 90% of the global search engine market share, Google is THE place to drive online visibility for your business. Because of Google’s never-ending quest for SERP perfection, developing digital marketing campaigns that combine SEO with PPC is not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities. Let’s first review what SEO and PPC are, and how they factor into online visibility. What is SEO? SEO, short for Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results. With SEO, a website is ranked organically as a result of many factors, including: Keywords Link-building Content quality Website & mobile optimization Social media HTML formatting What is PPC? PPC (pay-per-click) advertising enables you to purchase ads directly that are placed at the top of a search engine result page (SERP). PPC ads are always listed above the organic search results and marked in a way that users know they are paid. Basically, you pay for every click on your ad. The larger...
Google Mobile First Index and How It Impacts SEO

Google Mobile First Index and How It Impacts SEO

Everyone’s been hearing a lot about Google’s Mobile First Indexing and how it has impacted the search results – all in order to provide better experiences for mobile users. It was also done as a result of consumer behavior trends as they continue to flock to mobile devices to learn about or buy just about anything. As for business owners, there has been lots of confusion and even frustration as to what this means. In sum, if a website is not mobile-friendly, its rankings will suffer the most. But this does not mean that mobile-friendly websites’ rankings will improve. So what needs to be done? Or if the site is already mobile-friendly, what else needs to be done? This blog will cover the basics of Google’s Mobile First Index and how it impacts SEO. It will also provide the answers to common questions regarding the new index and what can be done to improve or maintain your rankings on Google. Find below the answers to all of the following questions about Google’s mobile-first index. What is mobile-first indexing? What needs to be done about mobile-first indexing? Is mobile-first indexing adding mobile pages to another mobile index? Is the mobile-first indexing happening everywhere? Will Google only use my mobile site to determine rankings? When will Google use the desktop site to determine rankings rather than the mobile site? What if I don’t have a mobile version of my site? What will happen if I have a large desktop site and a large mobile site? Will that content still be indexed and appear on mobile searches? How does this affect my...