Tips for Writing SEO Title Tags and Meta Descriptions for High CTR

Tips for Writing SEO Title Tags and Meta Descriptions for High CTR

So your website is mobile responsive, user-friendly, full of rich valuable content, and high in the SEO rankings, but you are still not getting enough traffic.  Having high website rankings in the search engine results pages (SERPS) when people search Google for your business, products, or services is crucial for improving the traffic to your website.  However, none of this means much if people routinely pass over your listing on the first page of the SERPS for one of your competitors.  Marketing departments for businesses and SEO agencies alike put a lot of effort into creating high quality content for websites that is useful for their audience, but it is easy to forget about the first bit of content that users see in the SERPS; the SEO title tags and meta descriptions. When a link to your website appears on the first page of the Google search results, the link is accompanied by the title tag of the page and meta description.  These elements are the first pieces of content that users encounter from your page.  If your web pages routinely rank among the top results in the SERPS but your traffic is not very high, it could be that the content of the title tags and meta descriptions is not enticing enough to make the user click through to your website.  It is important for the title tags and meta descriptions of each page of your website to be written in a way that gets the user’s attention, or answers the question they have asked, to compel them to click on your link. The following tips will help...