How to Grow Your Business with YouTube Video Ads

How to Grow Your Business with YouTube Video Ads

Video Ad Creation and Management Recently Google Partners Connect presented on the latest video ad tips and strategies with the intention of helping businesses get the most out of their advertising budget. Google is also proud to partner with digital marketing agencies, like Proceed Innovative, around the country to help set up and manage video marketing campaigns for businesses that may not have the time or resources to do it themselves. As a proud Google Partner, Proceed Innovative has years of experience in the field of digital marketing, specifically with search engine optimization (SEO), paid advertising (AdWords), and web design. When working with us, we will not only create an optimized campaign but implement a number of strategies over time to deliver qualified results. If you have any questions regarding the Google presentation, please don’t hesitate to reach out to our digital marketing experts for help! How Video Plays into Today’s Consumer Journey The presentation began with speaker Bart, a regional product specialist, who discussed how video plays into today’s consumer journey. He also demonstrated how businesses can take advantage of YouTube, the video search engine giant, to drive performance from their video ads. Taking Video from Attention to Action Bart begins his presentation by stating that video is the most powerful story-telling platform used for advertising today, using sight, sound, and motion. He explains that search captures people, but video moves people. With video, companies are able to: Tell their story Demonstrate their competitive advantage What makes their product/service special Drive strong business results Bart continues that Google is also optimizing their search results to feature videos on...