How to Increase ROI with Remarketing Lists for Google Search Ads (RLSA)

How to Increase ROI with Remarketing Lists for Google Search Ads (RLSA)

Getting customers to convert on your website can be difficult, even if it does have a great design, fast page load times, and quality content. But with mounds of information and content readily available within seconds, customers are easily distracted and will bounce to other websites to compare products and services. Especially with Christmas shoppers, this is the most profitable season for online businesses. Make each visit count as they will be ready to spend – even on the first visit. But if you can get them back to your site again for deals on other products and services, it will be easier to convert because they are already familiar with your brand. So what can you do to bring them back? The answer is with remarketing lists for search ads, or RLSA. It’s Google’s scientific term for remarketing to prospect customers in a Search campaign. Don’t forget to use it with your Christmas shoppers! What are Remarketing Lists for Search Ads (RLSAs)? The term may sound complicated, however, the concept is rather simple. Remarketing lists for search ads (RLSA) is a feature on the Search campaign that helps you reconnect with potential customers that have been on your site before. The feature allows you to create ads, set bids, and choose keywords, but keep in mind to use phrases for those who have been on your site before. Not to be Confused with Display Network Retargeting As a customer, you have probably seen ads for a site you have previously visited while scrolling through a different site. That is not RLSA, but remarketing on the Display network. The...
Reasons Your Landing Page Is Not Generating Enough Leads

Reasons Your Landing Page Is Not Generating Enough Leads

Your landing page is designed to generate leads. It may serve other purposes, but its primary function is to draw visitors in and make them think about taking you up on an offer you’re making, whether you’re selling a product or service or inviting them to sign up for an e-book, newsletter, or a webinar. So if you have a landing page that turns out too few leads, it’s probably time to take a closer look and find out why it can’t seem to get the leads that are vital to achieving conversion goals. Here are some of the possible reasons your landing page fails when it comes to generating leads for your business.   It’s yawn-inducing The e-book you’re offering may be compelling, but the landing page you’re using to ask people to sign up for it is incredibly boring. The content text and the form are too long, and there are no images to catch the attention of people. Something that uninteresting isn’t likely to attract leads. Sweet and short copy, and even sweeter and shorter form, and striking images will likely be more successful when it comes to drawing in leads. Asking for too much information Ideally, the lead capture form on your landing page should only ask for the name, email address, company, and phone number of the visitor. Anything beyond that and your prospect will likely opt out simply because you’re asking for too much information. As stated in the preceding item, your form should be short and ask only for vital details from your prospect. You didn’t test your form One rule of...