How to Optimize Your Website Marketing for Mobile Devices

How to Optimize Your Website Marketing for Mobile Devices

With the number of searches conducted on mobile devices continuing to skyrocket, companies are scrambling to optimize their website in hopes to not only increase conversions but to provide a great customer experience. As you can understand the convenience provided as a consumer, strategically positioning yourself as a company at the right time and place is crucial towards getting that sale. This Google presentation explains how to accomplish these goals so you can get back to doing what you do best: serving your customers. On the other hand, some of the information provided can be technical and may require some background knowledge in order to conduct mobile SEO. But when working with Proceed Innovative, these digital marketing professionals have extensive experience in helping businesses from various industries to accomplish their goals, both online and offline. We are also a proud Google Partner, meaning that our experts take rigorous tests, follow Google best practices, manage significant AdWords spend, and attend ongoing training sessions in order to remain updated on the latest digital marketing trends. If at any time you have questions or become overwhelmed by this presentation, feel free to reach out to us through a contact form or phone call at (800)933-2402. Consumer Behavior Shifts Towards Mobile The Google presentation begins on how to drive growth for your business through mobile measurement. In fact, more than half of all web traffic is now coming through smartphones and tablets! This will have a significant impact on how your website will need to be optimized in order to stay ahead of competition. But despite these eye-opening statistics, the majority of advertisers...
Visitor to Customer: How content can organically drive traffic

Visitor to Customer: How content can organically drive traffic

How to Create Content That Will Drive Traffic and Promote Conversion In today’s world, more and more business owners are making the connection between an excellent ecommerce presence and more substantive conversion rates. If you’re ready to optimize your company’s conversion potential in the online world, it’s important to know that the quality of your content plays a key role in generating the desired outcome. Specifically, the better your content, the more likely you are to attain the substantive website traffic necessary to generate online authority, build brand recognition, and convert prospects into lifelong clients. With these ideas in mind, it’s important to have a strategic plan in place to ensure that you are constantly producing innovative, information-rich, and/or entertaining content that stands out and grabs your audience’s attention. Image Source: yodigi.com Below you’ll find several strategies that can help you get the content optimization process underway: Make It Scannable. One of the first strategies you should implement for the purpose of optimizing your content is making it scannable. As noted in “How Users Read on the Web,” most people don’t read a blog post or web article in entirety. Rather, they try to quickly skim through it until they locate the specific piece of information they’re looking for. As such, it’s important to create content which includes textual elements that enable the reader to quickly find the data they want. Some of the textual components that metabolize scannability include: bullet points numbered lists sub headers calls to action short paragraphs inverted pyramid style (begin with the conclusion Utilize Guides and Videos. To convert visitors it is essential to...