Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation

Digital Marketing in the Healthcare Industry: Google Partners Connect Presentation

In October, Proceed Innovative hosted a Google Partners Connect presentation on how to market your healthcare business online and make the most of your advertising budget. Proceed Innovative, a proud Google Partner, is currently working with various businesses in the healthcare industry, implementing targeted strategies that are aimed to reach their audience at the right time. In this article, you will learn new healthcare marketing strategies that are highly recommended from Google, proven not only to maximize conversions but retain customers. The video below also demonstrates these principles, followed by a detailed Question and Answer session at the end. If you would like additional assistance in healthcare advertising, our internet marketing managers have years of experience to help you achieve your goals. Proceed Innovative not only remains updated on the latest trends in the digital marketing industry, but we have access to a number of different marketing tools and information that allow us to accurately measure and analyze data. This way, we can measure success while continuing to develop the best strategies to help healthcare businesses expand their online presence and convert their potential customers. Consumer Behavior is Changing The Partners Connect presentation began by stressing that digital is driving significant changes in consumer behavior across all industries and on all devices. But the use of mobile devices is growing stagnantly, always within short reach, and allowing us to access mountains of information at any time. As a result of this advantage, consumer behavior has changed in that they are: Developing higher expectations. Consumers expect to find something new; they always want to know the latest and greatest trends....