Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

Improve your B2B Digital Marketing Strategy: Google Partners Connect Presentation

The marketing landscape, both digital and otherwise, is largely divided into two main types of marketing; business to consumer (B2C), and business to business (B2B).  Recently, Proceed Innovative hosted a live Google Partners Connect presentation on B2B marketing that included information on industry trends, data collection, and helpful technologies to create effective B2B marketing strategies. Professionals that engage in B2B marketing know that it is a different matter than B2C marketing, and therefore it must be approached differently.  In this presentation, Google representatives highlight important industry trends and data collection technologies that you must be aware of, as well as how to leverage these trends and data into a solid B2B marketing strategy.  You can view the entire presentation from Google in the video below, or continue reading this article for a summary of the main points. If your company is a B2B seller and you would like to improve your B2B marketing strategy for a better conversion rate, talk to our digital marketing professionals at Proceed Innovative.  We are a certified Google Partner that has helped many B2B companies improve their marketing strategies for a better conversion rate and higher ROI.  We know that you are busy running your business; let our professionals collect and leverage your data to create a B2B marketing strategy that targets your audience at the right time and place in the buying process. B2B Industry Trends Google representatives begin this presentation by discussing past and current industry trends to show how the B2B market has changed in the past ten years, and how these changes should influence your B2B marketing strategies.  In 2008,...
How to Increase Sales with a Short Customer Attention Span

How to Increase Sales with a Short Customer Attention Span

While this time of year is one of the best to take vacations as a result of lower airline tickets and slow business, there is still much to learn about upcoming and even current consumer behavior trends. Google has revealed some exciting new information about customer attention spans and their video watch times as they flock to their TV’s at prime time. Check out how you can take advantage of this new opportunity while creating and optimizing your content to increase website traffic and even sales. Predicting Upcoming Trends While you may have already noticed, the number of screens – mainly mobile – has increased. This new technology has also allowed content to flood their desktop and mobile devices as companies are constantly battling to capture the attention of the consumer. Now with the influx of ads, information, pictures, and videos readily available to the user, they have come to understand that they can learn anything at any time. This realization has also naturally shortened their attention span as they constantly scroll through mountains of content to find the answer they need. Due to the number of consumers and companies flocking to the internet for its convenience, websites are teeming with service and product pages, blogs, pictures, and other content in hopes of capturing and holding the attention of each visitor. Harvard Business School professor and brand consultant Thales Teixeira has conducted a study about this new trend, saying that, “Over the past two decades, the cost of one minute of a person’s attention to TV in the U.S. has risen by a factor of seven, even after controlling...