2017 Email Marketing Trends and the Future of Email Marketing

2017 Email Marketing Trends and the Future of Email Marketing

Email marketing is an important element of digital marketing campaigns that is here to stay.  However, it is important to continue to develop and adjust your email marketing campaign because email tactics and audience behavior are constantly changing.  Email marketing is one of the few marketing strategies in which companies can reach out to their audience or customers directly.  Staying on top of the current trends, as well as future predictions from experts in the field, can help you adjust your email marketing campaign and improve your open rate and engagement.  With so many opportunities to engage with your customers from interactive emails to embedded videos, there is always room to grow your email campaign. This guide covers the top email marketing trends of 2017 as well as future trends predicted by experts in the field. Finding Email Marketing Trends for 2017 Email marketing trends are written about extensively by marketers and other experts which can lead to an information overload when doing your own research.  To get a better idea of where email marketers believe these trends are heading, Litmus asked over 1,200 marketers in the field to name the most important 2017 trends.  The following are the four most prominent trends named in Litmus’ survey: Interactive Emails: Many companies have interactive home pages on their website that include things like image sliders, menus, and others, and many marketing experts believe that this is one of the biggest email marketing trends of 2017. You can make your emails more interactive for those on your email list by adding image galleries, special offers, and even add-to-cart functionality to encourage...
Grow Your Business with a Video Marketing Campaign: The Power of YouTube

Grow Your Business with a Video Marketing Campaign: The Power of YouTube

Proceed Innovative is a proud Google Partner and we host live events to reveal Google’s latest advances and product updates. This week’s presentation demonstrates the power of YouTube and how video marketing can benefit small businesses. Currently, many small business owners shy away from using video as a form of advertising due to its high costs, time spent, and unfamiliarity of the video marketing industry. Google understands that these businesses operate on a budget and are time-restricted as they are busy serving their own customers; therefore, this live event discusses the available opportunities of easily creating a YouTube video for your business and taking advantage of video advertising to increase ROI. As a result, businesses are presented with a new opportunity to grow their business online in a cost-effective and time-efficient manner. Recognizing the Power of YouTube At the beginning of the seminar, the presenter compares the history of video advertising of reach and attention vs. those of today. 50 years ago, reach was scarce, due to the limited number of TV channels, but attention was plentiful. But today, reach is plentiful and attention is scarce, due to the overwhelming amount of available media channels. The following are video content statistics conducted by Nielsen about the American audience today: 31% of Americans between the ages of 18 and 49 are light TV viewers. 18% of the US population has never signed up for cable. 45% of TV ads are actually watched. However, small businesses are able to grab the attention of their customer with the world’s second largest search engine – YouTube. The following statistics were conducted by Google regarding...