Statistics Show Why your Company Should Have a Video Marketing Campaign

Statistics Show Why your Company Should Have a Video Marketing Campaign

The old adage “content is king” still rings true when it comes to digital marketing, but the type of content that is most important is changing.  There is no doubt that text based content such as service pages, blog articles, press releases, and others are still very important, but online videos are quickly becoming the most consumed medium on the internet.  The rise of online video consumption has a lot to do with changing user behaviors online.  Most internet users are “on the go,” browsing the internet on tablets and smartphones more often than on desktop or laptop computers.  Online videos are a great way to reach these consumers because they are valuable, relevant, and perfect for quick consumption. The continued rise in the consumption of online videos creates excellent marketing opportunities for businesses to reach a larger audience through video marketing and advertising.  According to statistics from WordStream, video streaming accounts for one-third of all internet activity and Inc. predicts that by 2019, video consumption will account for 80% of all internet traffic.  If that doesn’t convince you of the importance of video marketing, there are a plethora of other statistics to show why a good video marketing strategy is an important part of online marketing. 80% of Internet Users Remember Videos they have Watched in the Past Month It is very easy for people to remember online videos because they appeal to our sense of sight and hearing.  Unlike text based content, video content has interesting visuals including live action, animation, and charts and graphs as well as audio to go with it.  If a user likes...
Build Your Business Reputation: The Power of Online Reviews

Build Your Business Reputation: The Power of Online Reviews

Nothing can feel more rewarding than having happy customers that brag about you to their friends and family. A week later, you may even get a call from their neighbor or mom, telling you that they were referred by your previous customer. Next thing you know, you are serving their entire family, without having to do any extra work! An effective way to building your business reputation, word-of-mouth is one of the most well-known, cost-effective forms of marketing. However, today’s technology allows a new opportunity for businesses to build their reputation so that the world will know about previous customer experiences: online reviews. The following statistics measure the impact on purchasing decisions from online reviews: 88% of consumers trust online reviews as much as a family or friend recommendation. 90% of customers claim that a positive online review impacted their purchasing decision. 90% of consumers trust online reviews to help them make their buying decision on a local business. The Importance of an Online Presence and Reputation Management With the world of consumers going digital, all businesses, both small and large, must be ready for this transition. As the majority of consumers search online for local businesses, their online experience will also reflect their purchasing decision, thus, their online review. Ultimately, businesses that do not currently offer their products or services online must be quick to establish their digital presence or be overcome by their competitors. The following statistics regarding small businesses have been conducted by Yodle: 52% of all small business owners reported not having a website at all. Only 10% of businesses have figured out how to use...
Grow Your Home Services Business Online: Google Partners Connect Presentation

Grow Your Home Services Business Online: Google Partners Connect Presentation

On May 17, Google hosted a Google Partners Connect live stream session in which experts from Google discussed the best ways for businesses that offer home services to grow their audience online.  At Proceed Innovative, we have had many clients in the home services industry and we understand how digital marketing can be used to help these professionals expand their audience and reach potential customers at the moment they need home services.  This article provides a summary that includes the highlights of Google’s presentation describing the importance of digital marketing to the home services industry, and ways in which home services can grow their business online.  You can also watch the video for the full presentation. If you own a home services business and believe that you are losing out on potential customers because your online presence is ineffective, our online marketing professionals can help.  As a certified Google Partner Proceed Innovative has access to information and marketing tools available only to partners and we can help home service businesses like yours expand their audience online and reach potential customers at those critical moments. Home Services Business Model and Changing Consumer Behaviors Google’s presentation begins with two crucial statistics that should concern businesses in any industry: 82% of users on smartphones search for local businesses on a search engine. 50% of those searching for a local business on their smartphones will visit the business within one day of their local search. Mobile search continues to grow each year and its impact on local businesses cannot be ignored.  Businesses must incorporate mobile marketing into their overall marketing strategy to reach this...