Forming an Effective Video Marketing Campaign on a Budget

Forming an Effective Video Marketing Campaign on a Budget

During a typical day, an average person finds themselves moving between several screens including their computer, TV, and smartphone.  Whether you are working, researching, checking your Facebook, or watching a TV show, you are bound to come across online videos and video advertising.  Video marketing is the fastest growing online marketing strategy and it is becoming the most direct way to reach your audience.  Video content is found everywhere on the internet from our social media feeds to news articles.  In fact, Cisco predicts that by 2020, online videos will account for 82 percent of all internet traffic.  Because of this explosion in online video consumption, a solid video marketing campaign has the potential to bring a higher ROI than other online marketing strategies. Not only is online video consumption increasing, but marketing videos are also having a major effect on their audience.  Statistics show that video marketing has a high conversion rate as 73 percent of those who watch a video are more likely to convert and 71 percent will have a more positive view of the company.  The biggest obstacle that many companies face when it comes to video advertising is the budget.  Forming and implementing a solid video marketing strategy that includes the creation of video content will require an initial investment.  However, with clearly defined goals and careful planning, you can develop an effective video marketing strategy within your budget. Clearly Define your Video Marketing Goals This is the most important step when it comes to any type of online marketing strategy.  Video marketing may be effective, but it can be difficult to make your...
Google Video on Hiring an SEO Marketing Agency

Google Video on Hiring an SEO Marketing Agency

There is no denying that SEO marketing can be a high return investment for a business because so many people are turning to Google when searching for a specific product or service, nearby store, or place to eat.  However, SEO marketing can be rather complex and it takes a deep knowledge of good SEO strategies as well as the best practices suggested by Google to implement an effective internet marketing campaign.  For many businesses, it is simply not cost effective to commit staff and resources to learning the intricacies of SEO and constantly maintaining their website to sustain rankings and web position.  Therefore, many companies opt to hire an internet marketing agency to provide SEO services.  An SEO service provider and Google Partner like Proceed Innovative has the experience and knowledge of the best SEO practices as recommended by Google to help businesses improve their online presence and ROI of their website. Hiring an SEO service provider should not be taken lightly because the agency will be integral to your success.  You should be able to trust that any SEO marketing agency that you hire will take the time to understand your business and provide suggestions that will improve your bottom line based on a successful internet marketing campaign that achieves your desired goals.  In short, you want an SEO service provider that is passionate about your success as a business and not just worried about boosting the rankings of your website.  Google recently put out a video called “How to Hire an SEO” in which Maile Ohye, the Developer Programs Tech Lead, describes several steps that companies should...