Google Digital Marketing Seminar with Proceed Innovative

Google Digital Marketing Seminar with Proceed Innovative

The customer journey has evolved. Has your digital marketing strategy evolved as well? As a proud Google Partner, Proceed Innovative recently hosted a Partners Connect seminar co-hosted by Google. During this event, the latest trends on digital marketing were introduced through a live feed video presented by the Google team. The 2 presentations focused on new paths that consumers are taking before making their online purchases and how business owners must adapt to this new journey customers are taking. Presentation 1: Jeff Montgomery, Director of Performance Agencies The history of measurement in advertising across traditional and digital media The shifting of consumer behaviors and how it necessitated new measurement approaches like cross-device & attribution Presentation 2: Kevin Cho, Agency Account Strategist and Product Expert The specifics around cross-device & attribution and how to work with a Partner to put a cohesive measurement plan into action Following the video, Proceed Innovative had provided some assistance to the businesses on how to analyze the purchasing steps consumers were taking on their website with the use of Google Analytics. Finally, the seminar had turned out to be a success as over 20 business owners were able to gain further insight in regards to how to keep up with the purchasing behaviors of their consumers. Google Adwords Presentation During the Google live feed video, the team of representatives had provided valuable information in regards to the latest trends in Adwords conversion tracking and how to to increase conversions. Measuring Ad Performance. Google first began their video with the significance of digital marketing. They had explained that unlike traditional media, such as radio, television, and billboard...